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The impact of Instagram on Airbnb’s listing prices in the city of Barcelona

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  • Ricardo Teruel-Gutierrez

    (Technical University of Cartagena)

  • Mariluz Maté-Sánchez-Val

    (Technical University of Cartagena)

Abstract

The purpose of our study is to analyse whether consumers’ preferences—evaluated through social media—to different tourist sites have a significant impact on Airbnb’s prices. With this purpose, we develop an empirical application in the city of Barcelona where we evaluate the impact of Instagram—identifying the main points of interest in this city—on listings’ prices. We estimate a micro-territorial hedonic model on Airbnb’s prices against different subsamples established according to listings’ characteristics. Our results show a negative and significant effect for the representative variable of the geographic distance of Airbnb’s listings to the tourist sites on Instagram. In particular, each additional 10% increase in the distance from Instagram tourist spots to Airbnb’s listings resulted in a 2.7% decrease in Airbnb’s listing price in Barcelona. This study provides additional evidence about the relevant role of social networks when accommodation offerings are examined, even when we consider accommodations included in the sharing economy.

Suggested Citation

  • Ricardo Teruel-Gutierrez & Mariluz Maté-Sánchez-Val, 2021. "The impact of Instagram on Airbnb’s listing prices in the city of Barcelona," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 67(3), pages 737-763, December.
    • Handle: RePEc:spr:anresc:v:67:y:2021:i:3:d:10.1007_s00168-021-01064-z
    DOI: 10.1007/s00168-021-01064-z
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    Cited by:

    1. Monika Pettersen-Sobczyk, 2023. "Social Media Influencer Marketing in the Promotion of Tourist Destinations," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 585-594.
    2. Ru Jia & Shanshan Wang, 2021. "Investigating the Impact of Professional and Nonprofessional Hosts’ Pricing Behaviors on Accommodation-Sharing Market Outcome," Sustainability, MDPI, vol. 13(21), pages 1-16, November.

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    JEL classification:

    • G33 - Financial Economics - - Corporate Finance and Governance - - - Bankruptcy; Liquidation
    • Q14 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Finance
    • R10 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - General

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