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Event orientation and objectivity as ethical issues in media coverage of agriculture and the environment

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  • Robert Hays

Abstract

Public perception of agriculture and environmental issues are influenced by mass media reporting. Journalists are concerned about ethics, but typically do not consider the ethical dimensions of their emphases on objectivity and event reporting. These leave the mass media particularly vulnerable to manipulation through staged pseudo events, especially in topic areas such as agriculture and the environment, where reporters are likely to have limited expertise. Objectivity then may be used as a defensive cover. Journalists need to be more wary in reporting staged events designed just for media attention and to recognize the limitations of objectivity in their efforts to present balanced coverage of issues related to agriculture and the environment. Copyright Kluwer Academic Publishers 1992

Suggested Citation

  • Robert Hays, 1992. "Event orientation and objectivity as ethical issues in media coverage of agriculture and the environment," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 9(2), pages 60-66, March.
    • Handle: RePEc:spr:agrhuv:v:9:y:1992:i:2:p:60-66
    DOI: 10.1007/BF02217627
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