Crafting the wild: growing ginseng in the simulated wild in Appalachia

American ginseng (Panax quinquefolius) is a slow-growing medicinal root native to eastern North America. Though it is possible to farm, wild ginseng can sell for twenty (or more) times as much as cultivated ginseng. Declining wild ginseng populations due to habitat loss and overharvesting has led to harvest restrictions, but strong demand for wild ginseng remains. One potential solution is “wild-simulated” ginseng, where ginseng is grown under conditions crafted to mimic a wild forest with the goal of producing roots that look wild. I contend, however, that despite the fact that wild-simulated ginseng grows in a habitat actively tended and monitored by humans, is nevertheless wild. I explore wildness as “productive unruliness” and show how wild-simulated ginseng actively crafts wildness through management to maintain if not add complexity, to foster unpredictability, or to facilitate stress. Furthermore, the habitat that wild-simulated ginseng growers are attempting to emulate—“wild” Appalachian woodlands dominated by an assemblage of “native” plants that pre-date the arrival of Europeans in the Americas—are themselves the product of human manipulation. In Appalachia, the boundaries between the wild and the cultivated are blurred. Wild-simulated ginseng is an example of how conservation goals can be achieved by crafting “wild” environments that are not untouched, pristine wildernesses.