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Constructing “green” foods: Corporate capital, risk, and organic farming in Australia and New Zealand

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  • Stewart Lockie
  • Kristen Lyons
  • Geoffrey Lawrence

Abstract

Public concern over environmentalquality and food safety has culminated in thedevelopment of markets for “green” foods – foodsthat are variously construed as fresh, chemical-free,nutritious, natural, or produced in anenvironmentally-sustainable manner. Understanding theemergence of “green” foods is dependent on analysisboth of the ways in which foods are produced andprocessed, and of the meanings that are attached tothem at each stage of their production,transformation, and consumption. The notion of “green”foods is thereby understood here as a fluid andcontestable signifier that myriad actors involved inthe production/consumption cycle may attempt to shapefor their own purposes. This paper explores corporate capital's recent attempts, through certification logosand advertising, to signify the “healthiness” andenvironmental virtues of organically-produced foods inAustralia and New Zealand. These attempts have not,however, been universally successful either in termsof gaining consumer interest, or in gaining agreementsbetween farmers, certifying organizations, andcapitalist firms over the meaning of “organic” and thepractice of “sustainable” agriculture. The experienceof corporate involvement in the organics industry isillustrative of yet-to-be-resolved processes ofreflexive modernization. As food production andtransformation continues to produce environmental andsocial risks, the question of just what makes food“green” will continue to be a source of social conflict. Copyright Kluwer Academic Publishers 2000

Suggested Citation

  • Stewart Lockie & Kristen Lyons & Geoffrey Lawrence, 2000. "Constructing “green” foods: Corporate capital, risk, and organic farming in Australia and New Zealand," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 17(4), pages 315-322, December.
    • Handle: RePEc:spr:agrhuv:v:17:y:2000:i:4:p:315-322
    DOI: 10.1023/A:1026547102757
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    References listed on IDEAS

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    1. Stewart Lockie, 1998. "Environmental and social risks, and the construction of “best-practice” in Australian agriculture," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 15(3), pages 243-252, September.
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    Cited by:

    1. Laurent Glin & Arthur Mol & Peter Oosterveer, 2013. "Conventionalization of the organic sesame network from Burkina Faso: shrinking into mainstream," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(4), pages 539-554, December.
    2. Pantelis Zoiopoulos & Ioannis Hadjigeorgiou, 2013. "Critical Overview on Organic Legislation for Animal Production: Towards Conventionalization of the System?," Sustainability, MDPI, vol. 5(7), pages 1-18, July.
    3. Douglas H. Constance, 2023. "The doctors of agrifood studies," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(1), pages 31-43, March.

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