Bibliometric Analysis of Publications in Artificial Intelligence and Marketing
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References listed on IDEAS
- Donthu, Naveen & Kumar, Satish & Mukherjee, Debmalya & Pandey, Nitesh & Lim, Weng Marc, 2021. "How to conduct a bibliometric analysis: An overview and guidelines," Journal of Business Research, Elsevier, vol. 133(C), pages 285-296.
- William W. Hood & Concepción S. Wilson, 2001. "The Literature of Bibliometrics, Scientometrics, and Informetrics," Scientometrics, Springer;Akadémiai Kiadó, vol. 52(2), pages 291-314, October.
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More about this item
Keywords
Artificial Intelligence; Marketing; Bibliometric Analysis; Systematic Literature Review; Scopus.;All these keywords.
JEL classification:
- M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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