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Brand and shareholder value during financial crises 2008-2009 (Marka a wartosc dla akcjonariuszy w okresie kryzysu finansowego 2008-2009 )

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  • Grzegorz Urbanek

    (Katedra Zarzadzania Przedsiebiorstwem, Wydzial Zarzadzania Uniwersytetu Lodzkiego)

Abstract

In the l iterature a strong brand is considered as a factor having a significant impact on shareholder value. A number of studies carried out for the strongest global brands and for periods of relatively stable situation in the market, confirm the positive relationship between brand strength and variously defined shareholder value. The results presented in this paper confirm the positive relationship between brand strength and value for shareholders during the deep economic crisis on the Polish market

Suggested Citation

  • Grzegorz Urbanek, 2011. "Brand and shareholder value during financial crises 2008-2009 (Marka a wartosc dla akcjonariuszy w okresie kryzysu finansowego 2008-2009 )," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 9(31), pages 155-169.
    • Handle: RePEc:sgm:pzwzuw:v:9:i:31:y:2011:p:155-169
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    References listed on IDEAS

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    1. Carol J. Simon & Mary W. Sullivan, 1993. "The Measurement and Determinants of Brand Equity: A Financial Approach," Marketing Science, INFORMS, vol. 12(1), pages 28-52.
    2. Fernandez, Pablo, 2002. "Valuation Methods and Shareholder Value Creation," Elsevier Monographs, Elsevier, edition 1, number 9780122538414.
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