Zmiany w sferze konsumpcji w wybranych krajach europejskich a kryzys gospodarczy. (Changes in consumption in selected European countries and economic crisis.)

In the article a folded nature of behavior of consu mers was shown, which, in the conditions of an economic crisis is undergoing changes, influencing “economic behavior of the individual”. The realization of the above purpose was supported by the presentation of the role of the consumer as the “economic subject” as well as empirical examples relating to the change in his behavior in selected European countries in economic crisis. Conducted analyses show that the crisis, to a different extent, has an influence on the consumers’ and other market participants’ behavior, causing changes. Indications of the crisis are seen in consumers’ decisions, who, noticing the precarious situation and possibilities of the appearance of different risks, make their decisions, more or less thought through. Moreover, they seek ways to overcome the crisis. Effects of crisis can be more severe for some consumers and less troublesome for others.