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Privacy as an Object of Exchange

Author

Listed:
  • Jacek Wójcik

    (Szkoła Główna Handlowa, Kolegium Analiz Ekonomicznych)

Abstract

The article presents the analysis of privacy as the object of exchange from the perspective the latest EU regulations. The latter aim at empowering consumers, particularly in the process of marketing communications. Companies will have to change their strategies in acquiring personal data for profiling. Data acquired for free before 2018 will become the object of market exchange. The research on how consumers value their data is still missing. Hence, new possibilities arise for interdisciplinary research in the economics of privacy.

Suggested Citation

  • Jacek Wójcik, 2018. "Privacy as an Object of Exchange," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 49, pages 125-136.
    • Handle: RePEc:sgh:annals:i:49:y:2018:p:125-136
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    References listed on IDEAS

    as
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    2. Alessandro Acquisti & Hal R. Varian, 2005. "Conditioning Prices on Purchase History," Marketing Science, INFORMS, vol. 24(3), pages 367-381, May.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    RODO; privacy; profiling;
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