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The importance of quality components of TQM

Author

Listed:
  • Mirela Dogaru
  • Elena David

    (Dimitrie Cantemir Christian Univerity, Bucharest)

Abstract

Managers at all levels and representing all of the organization's functions need to work closely together to understand the company's market situation before it can determine which the most important competitive priorities are. There are four categories of competitive priorities: cost, quality, time and flexibility. Many companies claim that the top priority is quality, while many customers claim that they are looking for quality in the products they buy however, quality has a subjective significance, depending on who defines it. When companies focus on quality, as a competitive priority, they actually focus on quality dimensions that are co nsidered important by customers. In the literature, two dimensions of quality can be identified as a competitive priority.

Suggested Citation

  • Mirela Dogaru & Elena David, 2017. "The importance of quality components of TQM," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 6(1), pages 65-69, April.
    • Handle: RePEc:sdb:social:v:6:y:2017:i:1:p:65-69
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    More about this item

    Keywords

    Quality; customer satisfaction; process orientation; continuous improvement and learning;
    All these keywords.

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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