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Trends In The Evolution Of The Pharmaceutical Industry Market In The Pandemic Context

Author

Listed:
  • Romeo-Aurelian CLINCIU

    (University Valahia of Târgovişte)

  • Gabriel Dumitru MIRCESCU

    (University Valahia of Târgovişte)

Abstract

This article delves deeply into the intricate facets of the pharmaceutical industry's evolution, contextualized against the backdrop of the unparalleled challenges and opportunities that have arisen due to the pandemic. In the midst of the pandemic, the pharma industry has showcased an exceptional ability to adapt and innovate. Conventional drug development processes were expedited, marked by a significant shift toward digital solutions and virtual trials. The vulnerabilities in supply chains prompted a comprehensive reevaluation, leading to the implementation of enhanced resilience strategies and a focus on diversification. Noteworthy are the transformations observed in consumer behavior and healthcare systems. A heightened awareness of health has driven demand for preventive and self-care products, and the realm of telemedicine and remote healthcare services has flourished.

Suggested Citation

  • Romeo-Aurelian CLINCIU & Gabriel Dumitru MIRCESCU, 2021. "Trends In The Evolution Of The Pharmaceutical Industry Market In The Pandemic Context," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 10(1), pages 1-9, April.
    • Handle: RePEc:sdb:social:v:10:y:2021:i:1:n:1:p:1-9
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    More about this item

    Keywords

    pharmaceutical industry; digital transformation; consumer behavior; telemedicine; regulatory changes;
    All these keywords.

    JEL classification:

    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
    • O38 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Government Policy
    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation

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