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К реальному человеку. Долгий путь экономической теории (о Нобелевской премии по экономике 2017 г.) // Toward Real Man. The Long Way of Economic Theory (about Nobel Prize in Economics 2017)

Author

Listed:
  • Yuri Voronov P.

    (Institute of Economics and Industrial Engineering, Siberian Branch of Russian Academy of Sciences)

  • Ю. Воронов П.

    (Институт экономики и организации промышленного производства, Сибирское отделение Российской академии наук)

Abstract

Subject. The direction in the field of behavioral economics, so-called nudge theory is described. Chicago professor Richard Thaler had been awarded Nobel prize in economics 2017 for it. This award remarks the importance of new aspects of behavioral economics investigation, which weak in Russia. Targets. Author (every year till 2001) introduces main ideas of Nobel laureates on economics for Russian economists. He believed that this activity gives a possibility to compare economic research in Russia with world ones according to its themes and depth. Methodology. Methods used to boil down to texts analytics and different times economic ideas comparison. The article provides real examples of nudge theory practical applications in different spheres of economic life as well. Results. The author proves that nudge theory is natural development of restricted rationality conception, experimental and non-price economics, that it improved previous economists’ (who were Nobel prize awarded also) conceptions to practical applications. Moreover, behavioral economics development importance is detected, This subject was absent in Soviet economic science and is weakly developed in the modern Russian one. Nudge theory place is determined, in connection with justice conception, which is intimately linked with practical measures for labor market improvement and so on in R. Thaler works. Conclusions. The author concludes, that a consciousness manipulation, as a part of nudge theory, is very dangerous. Level of danger depends largely on who is a manipulator. Discussion. Nudge theory application should be accompanied by many public control measures in Russia. Предмет. Описывается направление поведенческой экономики, называемое «теория подталкивания», за которое профессору из Чикаго Ричарду Талеру присуждена Нобелевская премия по экономике 2017 г. Эта премия отмечает важность новых направлений исследований в поведенческой экономике, которая слабо развита в России. Цели. Автор с 2001 г. ежегодно знакомит российских экономистов с основными идеями лауреатов Нобелевской премии по экономике, считая, что эта работа позволяет соизмерить экономические исследования в России и в мире по их тематике и глубине. Методология. Методы, применяемые автором, сводятся к аналитике текстов и сопоставлению идей экономистов разных временных периодов. А также приводятся примеры конкретных практических приложений теории подталкивания в разных сферах экономической жизни. Результаты. Автор доказывает, что теория подталкивания является естественным развитием концепций ограниченной рациональности, неценовой и экспериментальной экономики, что она доводит до прикладных задач концепции, разработанные предшествующими экономистами, многие из которых также были отмечены Нобелевской премией по экономике. Кроме того, выявлена важность развития поведенческой экономики, которая практически отсутствовала в советской экономической науке и слабо развита в современной российской. Определено место теории подталкивания в связи с концепцией справедливости, которая в трудах Р. Талера органично связана с практическими мерами по улучшению рынка труда и другими. Выводы. Автор приходит к выводу, что содержащееся в теории подталкивания манипулирование сознанием весьма опасно, причем уровень опасности зависит от того, кто манипулирует. Обсуждение. Применение теории подталкивания в России должно сопровождаться многими мероприятиями общественного контроля.

Suggested Citation

  • Yuri Voronov P. & Ю. Воронов П., 2018. "К реальному человеку. Долгий путь экономической теории (о Нобелевской премии по экономике 2017 г.) // Toward Real Man. The Long Way of Economic Theory (about Nobel Prize in Economics 2017)," Мир новой экономики // The world of new economy, Финансовый университет при Правительстве Российской Федерации // Financial University under The Governtment оf The Russian Federation, vol. 12(1), pages 36-45.
    • Handle: RePEc:scn:wnewec:y:2018:i:1:p:36-45
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    References listed on IDEAS

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    1. Thaler, Richard, 1981. "Some empirical evidence on dynamic inconsistency," Economics Letters, Elsevier, vol. 8(3), pages 201-207.
    2. Milton Friedman & Anna J. Schwartz, 1963. "A Monetary History of the United States, 1867–1960," NBER Books, National Bureau of Economic Research, Inc, number frie63-1, June.
    3. Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard H, 1990. "Experimental Tests of the Endowment Effect and the Coase Theorem," Journal of Political Economy, University of Chicago Press, vol. 98(6), pages 1325-1348, December.
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