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Поведение Фирмы-Посредника На Двустороннем Рынке При Дифференциации Продукта В Условиях Асимметрии Информации

Author

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  • Боровкова А.Е.

Abstract

МГУ имени М.В. Ломоносова, Москва, Россия; E-mail: annaborovkova.ne@gmail.com Аннотация. В работе представлен анализ взаимодействия экономических агентов на двустороннем рынке. Новизна работы состоит в предложенной автором математической модели для анализа поведения фирмы на двустороннем рынке при использовании стратегии дифференциации качества с учетом наличия сетевых внешних эффектов и неопределенности при оценке качества товара пользователем. В рамках данной модели владелец платформы может предложить одной из групп агентов (пользователям) на выбор одну из двух версий доступа к платформе: полную или тестовую, а также возможность после покупки тестовой версии повысить ее качество до полной. Версии доступа различаются уровнем возможного взаимодействия пользователей с агентами другой группы (авторами). Методологической базой исследования являются принципы и модели микроэкономики, теории отраслевых рынков и теории игр, теории контрактов. Проведенные нами расчеты показали, что в случае большого перекрестного сетевого эффекта, получаемого автором от пользователя, фирме-посреднику выгодно дифференцировать доступ к платформе и предоставлять возможность после покупки повысить его качество как по сравнению со стратегией дифференциации при условии отсутствия у пользователя возможности повысить уровень купленного доступа, так и по сравнению со стратегией, предполагающей выпуск только одной полной версии доступа. В модели показано, как на прибыль фирмы-посредника, спрос на взаимодействие со стороны участников и плату за подключение к платформе влияют три базовых параметра, а именно: размер перекрестного сетевого внешнего эффекта, качество тестовой версии доступа к платформе и неопределенность при оценке качества платформы пользователем до совершения покупки. Полученные результаты являются продолжением научных исследований в области теории двусторонних рынков.

Suggested Citation

  • Боровкова А.Е., 2019. "Поведение Фирмы-Посредника На Двустороннем Рынке При Дифференциации Продукта В Условиях Асимметрии Информации," Журнал Экономика и математические методы (ЭММ), Центральный Экономико-Математический Институт (ЦЭМИ), vol. 55(2), pages 104-117, апрель.
    • Handle: RePEc:scn:cememm:v:55:y:2019:i:2:p:104-117
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