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«Conty-Method». ??????????????? ??? ??????????? ? ????????????? ?????????????. ??????????. // «Conty-Method». Morphological Type Of The Consumer In Marketing Researches. The Monography

Author

Listed:
  • Fedorov, A.V.

    (THE RUSSIAN ACADEMIC JOURNAL)

Abstract

? ??????????, ?? ?????? ????????? ???????? ????????? ?????? ? ?????????? ?? ? ?????????? ?????????????????????? ????????????, ??????????? ???????????? ??????????? ????? ??????????????? ????? ???????????, ????????????? ? ??????????????. ??????????? ???????? ??????????? ???????????? ?? ???????????????? ???? ??? ??????????????????????? ???????????? ??? ????????????? ??????????? ??????? ????? ?? ?????? ????? ????????? («CONTY-method»). In the monography, on the basis of generalization of substantive provisions of the theory and their realization in the Russianpractice of marketing research, dependence between morphological type of the consumer, its behavior and preferences is convincinglyproved. The technique of segmentation of consumers on morphological type is developed at carrying out of marketing researches forqualitative definition of target groups on the basis of new typology («CONTY-method»).

Suggested Citation

  • Fedorov, A.V., 2010. "«Conty-Method». ??????????????? ??? ??????????? ? ????????????? ?????????????. ??????????. // «Conty-Method». Morphological Type Of The Consumer In Marketing Researches. The Monography," The Russian Academic Journal, The Wolfcorner publishing house, vol. 14(4).
    • Handle: RePEc:scn:000raj:187
    as

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