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Factors Behind Destination Loyalty - A Study on Tourism Destination

Author

Listed:
  • Alexandru Mircea NEDELEA

    ("Stefan cel Mare" University of Suceava)

  • Borak Ali

    (University of Rajshahi)

  • Mohammed ALAMGIR

    (University of Chittagong)

Abstract

Tourism provides significant socioeconomic opportunities for the people in any country. This study examines the factors associated with tourist satisfaction in Bangladesh. It includes a total of 202 randomly selected tourists in Bandarban, a common tourist spot in Bangladesh. From the results of bi-variate analysis of the data, it appears that tourist satisfaction in general may depend on transportation, accommodation, level of expenditure, foods and security in the area. However, multivariate analysis reveals that transport and accommodation facilities are significantly associated with tourist satisfaction. This suggest that the improvement of transport and accommodation facilities are imperative for the sustainable development of tourism industry in Bangladesh.

Suggested Citation

  • Alexandru Mircea NEDELEA & Borak Ali & Mohammed ALAMGIR, 2017. "Factors Behind Destination Loyalty - A Study on Tourism Destination," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 23(23), pages 1-7, June.
    • Handle: RePEc:scm:rdtusv:v:23:y:2017:i:23:p:7
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    References listed on IDEAS

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    1. Bodet, Guillaume, 2008. "Customer satisfaction and loyalty in service: Two concepts, four constructs, several relationships," Journal of Retailing and Consumer Services, Elsevier, vol. 15(3), pages 156-162.
    2. Vesel, Patrick & Zabkar, Vesna, 2009. "Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program," Journal of Retailing and Consumer Services, Elsevier, vol. 16(5), pages 396-406.
    3. Kamenidou, Irene & Mamalis, Spyridon & Priporas, Contantinos-Vasilios, 2009. "Measuring Destination Image and Consumer Choice Criteria: The Case of Mykonos Island," MPRA Paper 25420, University Library of Munich, Germany, revised 25 Aug 2009.
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    Cited by:

    1. Juan Antonio Jimber del Río & Ricardo David Hernández-Rojas & Virginia Navajas-Romero & Amalia Hidalgo-Fernández, 2020. "The Loyalty of Tourism in Synagogues: The Special Case of the Synagogue of Córdoba," IJERPH, MDPI, vol. 17(12), pages 1-18, June.
    2. Rabontu Cecilia Irina, 2018. "The Accessibility Of Persons With Disabilities In Romanian Tourism," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 25(25), pages 1-5, June.
    3. Filda Rahmiati & Norfaridatul Akmaliah Othman & Md Nor Hayati Tahir, 2020. "Examining the Trip Experience on Competitive Advantage Creation in Tourism," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 15-30.
    4. Liliana Hîncu, 2017. "Aspects Of Ethics And Responsibilities In The Activity Of Promoting Tourism," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(3), pages 1-28, august.

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