IDEAS home Printed from https://ideas.repec.org/a/scm/rdtusv/v18y2014i18p53-60.html
   My bibliography  Save this article

Maturity In Digital Environment - Evolution, Activity And Promotion. Case Study Regarding Travel Agencies From Cluj-Napoca

Author

Listed:
  • Mihaela Filofteia TUTUNEA

    (Babes-Bolyai University from Cluj-Napoca, Romania)

Abstract

Globalisation of digital market imposed on companies relocating their activities into the digital environment where interactivity, direct communication, interfacing of the company and its offer with the digital consumer are implemented through the digital identity in its traditional or mobile form. Tourism was among the first digitalised global industries, the web presence of tourism companies becoming the main tool for presentation and marketing their products and services. The form, usability and promotion of digital presence represent essential elements for any company in differentiating from global competition and creation of a unique image. In this context, in its first part, the article draws an image of the digital environment and the evolution of online tourism, while in the second part a study regarding the web presence of travel agencies registered in Cluj-Napoca is presented using for analysis elements as the online history, the quality level of the digital presence and the online promotion tools used by these agencies. We consider that the results of the present study can offer a set of information that is useful to travel agencies, but also to web solution, e-tourism, e-marketing and web and mobile advertising service providers.

Suggested Citation

  • Mihaela Filofteia TUTUNEA, 2014. "Maturity In Digital Environment - Evolution, Activity And Promotion. Case Study Regarding Travel Agencies From Cluj-Napoca," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 18(18), pages 53-60, December.
    • Handle: RePEc:scm:rdtusv:v:18:y:2014:i:18:p:53-60
    as

    Download full text from publisher

    File URL: http://revistadeturism.ro/rdt/article/download/289/198
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rabontu Cecilia Irina & Vasilescu Maria, 2012. "The Evolution Of Romanian Tourism In Terms Of Economic Instability," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 130-142, June.
    2. Daniela Firoiu & Adina-Gabriela Croitoru, 2013. "Tourism And Tourism Infrastructure From The Perspective Of Technological Changes," Romanian Economic Business Review, Romanian-American University, vol. 8(2), pages 93-103, June.
    3. Carmen Babaita & Andreia Ispas & Raluca Florentina Ghenescu & Alexandra Halalau, 2010. "E-Tourism – An Important Element Between Hotel And Travel Agency Professional Relationship," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Daniel Bulin, 2015. "A Romanian Tourism Market Analysis – Developments And Trends After The Eu Accession," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 3(2), pages 106-115, November.
    2. Stefania Lucia BODOSCA, 2015. "SUSTAINABLE DECISION MAKING UNDER THE CRISIS FOR TOURISM BUSINESSES: A SURVEY OF THE LITERATURE FOR EU MEMBER STATES Abstract : The last years have proven to be particular problematic for member state," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(Special I), pages 1-4, august.
    3. Ogechi Adeola & Olaniyi Evans, 2020. "ICT, infrastructure, and tourism development in Africa," Tourism Economics, , vol. 26(1), pages 97-114, February.
    4. Andreea MAHA, 2015. "The Online Visibility Of The Romanian Hotels. Emphasis On The Hotels From The North-East Region Of Romania," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 7(2a), pages 545-554, September.
    5. Daniela FIROIU & Adina-Gabriela CROITORU, 2015. "The Information And Communication Technology – Impact On The Hospitality Industry In Romania," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(1), pages 1-4, January.
    6. Korinth Bartosz, 2023. "From resilience to collapse: a cross-country study of tourist spending in Europe during the COVID-19 pandemic," Environmental & Socio-economic Studies, Sciendo, vol. 11(3), pages 54-64, September.
    7. Sarmiza Pencea & Daniel Bulin, 2018. "Romanian Tourism Market Ten Years after Joining the European Union," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 6(1), June.
    8. Marian Zaharia, 2014. "Characteristics And Specificities Of The Development Of Touristic Reception Establishments And The Existing Accommodation Capacity In Territorial Profile In Romania, During 2002 - 2012. An Econometric," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 149-159, February.
    9. Emese PANYIK & Marian ZAHARIA, 2014. "A Comparative Analysis Of Foreign Tourist Arrivals In Portugal And Romania 2004-2014," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 17(17), pages 63-68, June.
    10. Hristina Santana, 2019. "Managing Travel Agency Customers in an Electronic Business Environment," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(1), pages 54-63, April.
    11. Maria-Roxana, DOROBANTU, 2013. "The Tourist Acommodation Capacity In Vâlcea County And The Main Tourist Indicators Between 2006-2010," Management Strategies Journal, Constantin Brancoveanu University, vol. 21(3), pages 79-85.
    12. Catalin-Ionut CIOBANU & Alexandru-Mihai BUGHEANU & Rares Constantin CIOBANU, 2015. "The Influence Of The Public Passenger Transport System On The Quality Of Urban Life. Study Case: Bucharest," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(1), pages 1087-1097, November.
    13. Andreea MANOLIU & Adina-Gabriela CROITORU, 2014. "Management Of Ict – Viable Business Strategy For The Romanian Tourism Market," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 18(18), pages 49-52, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scm:rdtusv:v:18:y:2014:i:18:p:53-60. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Iulian Condratov (email available below). General contact details of provider: https://edirc.repec.org/data/feusvro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.