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Maturity In Digital Environment - Evolution, Activity And Promotion. Case Study Regarding Travel Agencies From Cluj-Napoca

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  • Mihaela Filofteia TUTUNEA

    (Babes-Bolyai University from Cluj-Napoca, Romania)

Abstract

Globalisation of digital market imposed on companies relocating their activities into the digital environment where interactivity, direct communication, interfacing of the company and its offer with the digital consumer are implemented through the digital identity in its traditional or mobile form. Tourism was among the first digitalised global industries, the web presence of tourism companies becoming the main tool for presentation and marketing their products and services. The form, usability and promotion of digital presence represent essential elements for any company in differentiating from global competition and creation of a unique image. In this context, in its first part, the article draws an image of the digital environment and the evolution of online tourism, while in the second part a study regarding the web presence of travel agencies registered in Cluj-Napoca is presented using for analysis elements as the online history, the quality level of the digital presence and the online promotion tools used by these agencies. We consider that the results of the present study can offer a set of information that is useful to travel agencies, but also to web solution, e-tourism, e-marketing and web and mobile advertising service providers.

Suggested Citation

  • Mihaela Filofteia TUTUNEA, 2014. "Maturity In Digital Environment - Evolution, Activity And Promotion. Case Study Regarding Travel Agencies From Cluj-Napoca," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 18(18), pages 53-60, December.
    • Handle: RePEc:scm:rdtusv:v:18:y:2014:i:18:p:53-60
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    References listed on IDEAS

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    1. Rabontu Cecilia Irina & Vasilescu Maria, 2012. "The Evolution Of Romanian Tourism In Terms Of Economic Instability," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 130-142, June.
    2. Carmen Babaita & Andreia Ispas & Raluca Florentina Ghenescu & Alexandra Halalau, 2010. "E-Tourism – An Important Element Between Hotel And Travel Agency Professional Relationship," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    3. Daniela Firoiu & Adina-Gabriela Croitoru, 2013. "Tourism And Tourism Infrastructure From The Perspective Of Technological Changes," Romanian Economic Business Review, Romanian-American University, vol. 8(2), pages 93-103, June.
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