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COUNTRY IMAGE VS. COUNTRY BRAND: DIFFERENCES AND SIMILARITIES Abstract : This article was written in order to provide an overview regarding the differences and similarities regarding two congruent, yet different concepts: country brand and country image. The geopolitical context and, implicitly, the current global context require a redefinition – or a more complex circumscription – of the “country image†and “country branding†concepts. In this paper, the author aimed to highlight the characteristics and particularities of the approached concepts in order to shape a framework of the context within these two operate; a brief analysis of the literature is presented, trying to emphasize the slight difference between the approached concepts

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  • Denisa Adriana COTÃŽRLEA

    (BabeÈ™-Bolyai University of Cluj Napoca, Romania)

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  • Denisa Adriana COTÃŽRLEA, 2015. "COUNTRY IMAGE VS. COUNTRY BRAND: DIFFERENCES AND SIMILARITIES Abstract : This article was written in order to provide an overview regarding the differences and similarities regarding two congruent, ye," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(Special I), pages 1-24, august.
    • Handle: RePEc:scm:ecofrm:v:4:y:2015:i:s1:p:24
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    References listed on IDEAS

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    1. Brijs, Kris & Bloemer, Josée & Kasper, Hans, 2011. "Country-image discourse model: Unraveling meaning, structure, and function of country images," Journal of Business Research, Elsevier, vol. 64(12), pages 1259-1269.
    2. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
    3. MacInnis, Deborah J & Price, Linda L, 1987. "The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 473-491, March.
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