IDEAS home Printed from https://ideas.repec.org/a/scm/ecofrm/v4y2015i2p15.html
   My bibliography  Save this article

ETHICS AND MARKETING IN THE KNOWLEDGE BASED SOCIETY Abstract : This paper aims to highlight the relationship between marketing and ethics. Today we face great challenges given the so-called knowledge society, as through the internet and social networks we can learn anything about anyone, including large corporations and about. The work that we realized is composed of two parts, namely: the ethics part and marketing, and later to stress that ethical marketing concept means and how it can be achieved in our country. Marketing appeared a long time ago, at first in the USA during the first part of the twentieth century. The modern concept of the term marketing refers to the main purpose of the economic activity, which is consumer satisfaction. During the last five decades, along with the development of tourism, marketing interferes with this area and gradually expands to other areas as well. Many authors try to define tourism marketing in certain ways, but eventually tourism marketing is presented as a process of identifying and ensuring the formula by which both consumer satisfaction and the achievement of the entrepreneurial goals become possible. During their daily activity, marketers face various moral issues, but most often the activities they undertake are not clear in terms of ethics

Author

Listed:
  • Liliana HÃŽNCU

    (Stefan cel Mare University of Suceava, Romania)

Abstract

No abstract is available for this item.

Suggested Citation

  • Liliana HÃŽNCU, 2015. "ETHICS AND MARKETING IN THE KNOWLEDGE BASED SOCIETY Abstract : This paper aims to highlight the relationship between marketing and ethics. Today we face great challenges given the so-called knowledge ," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(2), pages 1-15, july.
    • Handle: RePEc:scm:ecofrm:v:4:y:2015:i:2:p:15
    as

    Download full text from publisher

    File URL: http://ecoforumjournal.ro/index.php/eco/article/download/247/122
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Loredana TEREC-VLAD & Alexandru TRIFU & Daniel TEREC-VLAD, 2015. "The Decisional Moment And Ethics," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(1), pages 1-11, January.
    2. Pavel STANCIU & Cristian Valentin HAPENCIUC & Andrei Alexandru MOROSAN & Gabriela ARIONESEI (GAUBE), 2014. "The Consistency And The Quality Of Tourism Services In Guesthouses From Vama And Pojorita Area," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 18(18), pages 83-89, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liliana Hîncu, 2017. "Bucovina Tourist Destination," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-16, January.
    2. Marius-Costel EÅžI, 2016. "A Theoretical Analysis of the Mission Statement Based on the Axiological Approach," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 4(4), pages 553-570, December.
    3. Liliana Hîncu, 2017. "Aspects Of Ethics And Responsibilities In The Activity Of Promoting Tourism," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(3), pages 1-28, august.
    4. Iulian Apostu, 2017. "Female Management €“ Between Motherhood And Career," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-36, January.
    5. Alexandru TRIFU, 2016. "Special Ethics Or No Ethics Linked To Mismanagement?," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(Special I), pages 1-17, august.
    6. Alexandru TRIFU, 2017. "Global Communication in Today’s Management," Book chapters-LUMEN Proceedings, in: Otilia Clipa (ed.), Studies and Current Trends in Science of Education, edition 1, volume 2, chapter 47, pages 434-439, Editura Lumen.
    7. Alexandru Trifu, & Ariadna-Ioana Juravle (Gavra), & Loredana Terec-Vlad, 2017. "The Economic And Philosophical Implications Of The Concept Of Responsibility," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-17, January.
    8. Liliana HÃŽNCU, 2017. "Ethics And Postmodern Values Within The Strategies Of Promoting Tourism In Bucovina," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(2), pages 1-19, July.
    9. Ariadna Ioana JURAVLE (GAVRA) & Constantin SASU & Loredana TEREC-VLAD, 2016. "The Destination Image Of Bucovina Among Romanian Tourists," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 139-149, December.
    10. Loredana TEREC-VLAD, & Marius CUCU, 2016. "Ethics And Organizational Culture €“ Key Elements Regarding The Development Of Economic Activities," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(1), pages 1-22, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scm:ecofrm:v:4:y:2015:i:2:p:15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Iulian Condratov (email available below). General contact details of provider: https://edirc.repec.org/data/feusvro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.