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Marketing The Inbetweenness: Tangibles And Intangibles In Tourism

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  • Marinus C. GISOLF

    (Senior Consultant at Tourism Theories, Costa Rica)

Abstract

The inbetweenness refers to boundaries that, instead of separating, serve as a means for interaction and confluence. In tourism such cases can be observed on many levels, whereby there exists a 'gray' area between the coverage of various scientific disciplines: it is about the general ambiance, the normal daily life and cultural heritage of a place, which exists at a destination anyway with or without the presence of tourists. For many, what cannot be made tangible economically, is located outside the boundaries of the economy and is therefore denied. However in areas of tourism where disciplines such as economy, sociology, anthropology or social-psychology meet a rich encounter takes place that embraces a broad array of sources and clues for experiences. This means that the promotion of a tourism destination based on a multi-disciplinary approach that communicates values on socio-cultural or anthropological levels can parallel traditional marketing strategies, opening even more channels for communication, not so much for selling purposes, but for drawing the attention to the storehouses of meanings and experience clues that represent daily life at any destination: the marketing of the inbetweenness.

Suggested Citation

  • Marinus C. GISOLF, 2014. "Marketing The Inbetweenness: Tangibles And Intangibles In Tourism," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 3(2), pages 1-1, July.
    • Handle: RePEc:scm:ecofrm:v:3:y:2014:i:2:p:1
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    File URL: http://ecoforumjournal.ro/index.php/eco/article/download/83/70
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    References listed on IDEAS

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    1. Elands, Birgit H.M. & Lengkeek, Jaap, 2012. "The tourist experience of out-there-ness: theory and empirical research," Forest Policy and Economics, Elsevier, vol. 19(C), pages 31-38.
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    Cited by:

    1. Alexandra Georgiana PARASCA & Ionel MUNTELE, 2015. "THE IMPACT OF SAINT PARASCHEVA PILGRIMAGE ON TOURISM IN IASI COUNTY Abstract : Nowadays, pilgrimage is a part of international tourism, being considered religious tourism, because it contributes to th," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(2), pages 1-19, july.
    2. Erdogan Koc, & Aybeniz Akdeniz Ar, & Gulnil Aydin, 2017. "The Potential Implications Of Indulgence And Restraint On Service Encounters In Tourism And Hospitality," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(3), pages 1-11, august.
    3. Marinus C. GISOLF, 2015. "Tourists' Roles In A Sustainable Development: Polluters, Mitigators And Believers," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 20(20), pages 1-5, December.

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