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From Revolutionary Peasants to Leaders of Export Revolution: A Saga of 1990's

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  • Ajai Prakash
  • Animesh Bahadur

Abstract

Floriculture as a sunrise industry has still not been the fancy of business researchers but as a sector which often marks an entrepreneurial shift directly from the primary sector to high end export, shift in market networking from human interface to global information technology networking and from localized sale and purchase to dependence on complex international logistics, it offers potential for studies in strategic change in a host of economic and management areas. Based on in-depth interviews with floriculturists, bankers, scientists, officials of the Government of Uttar Pradesh, wholesalers and retailers of the flower markets, the paper examines some key elements that mark the transformation from traditional agriculture to export oriented floriculture in and around Lucknow. The paper discusses the basic supply chain models in different kinds of floriculture and the bottlenecks in the rise to the level of exports.

Suggested Citation

  • Ajai Prakash & Animesh Bahadur, 2005. "From Revolutionary Peasants to Leaders of Export Revolution: A Saga of 1990's," Vision, , vol. 9(2), pages 67-76, April.
    • Handle: RePEc:sae:vision:v:9:y:2005:i:2:p:67-76
    DOI: 10.1177/097226290500900208
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    References listed on IDEAS

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    1. Jeffrey G. Covin & Dennis P. Slevin, 1989. "Strategic management of small firms in hostile and benign environments," Strategic Management Journal, Wiley Blackwell, vol. 10(1), pages 75-87, January.
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    Cited by:

    1. Saripalle, Madhuri, 2019. "Market awareness and profitability: case study of Mango production in Karnataka, India," MPRA Paper 95334, University Library of Munich, Germany.

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