An Attribute Based Perceptual Mapping of the Selected Private Life Insurance Companies: An Empirical Study in Ludhiana
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DOI: 10.1177/097226290801200305
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- de Chernatony, Leslie & Dall'Olmo Riley, Francesca, 1999. "Experts' Views About Defining Services Brands and the Principles of Services Branding," Journal of Business Research, Elsevier, vol. 46(2), pages 181-192, October.
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Keywords
Brand; Branding; Consumer Perceptions; Perceptual Mapping;All these keywords.
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