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Nidradaan (Gift of Sleep): A Corporate Social Innovation by Agarwal Packers and Movers for Truck Drivers in India

Author

Listed:
  • Prageetha G. Raju
  • Rajanikanth M.

Abstract

Has anyone heard of organizations giving its employees a gift of sleep? This is given to truck drivers in India who drive miles in all weathers without proper sleep to ensure that the goods consigned reach in specified time. Lack of proper sleep leads to deadly road accidents. Out of 139,000 deaths due to road accidents, around 26,678 drivers die due to lack of sleep (NCRB). The present case based entirely on published sources portrays a CSI initiative of APML which is first of its kind working for improving the condition of drivers thereby curtailing the shortage since 2012.

Suggested Citation

  • Prageetha G. Raju & Rajanikanth M., 2023. "Nidradaan (Gift of Sleep): A Corporate Social Innovation by Agarwal Packers and Movers for Truck Drivers in India," Vikalpa: The Journal for Decision Makers, , vol. 48(4), pages 283-293, December.
    • Handle: RePEc:sae:vikjou:v:48:y:2023:i:4:p:283-293
    DOI: 10.1177/02560909231214923
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    References listed on IDEAS

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    1. Mittal, Neha & Udayakumar, Prashanth D. & Raghuram, G. & Bajaj, Neha, 2018. "The endemic issue of truck driver shortage - A comparative study between India and the United States," Research in Transportation Economics, Elsevier, vol. 71(C), pages 76-84.
    2. Raghuram, G., 2015. "An Overview of the Trucking Sector in India: Significance and Structure," IIMA Working Papers WP2015-12-02, Indian Institute of Management Ahmedabad, Research and Publication Department.
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