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Leading Digital Strategy: Driving Business Growth through Effective E-commerce

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  • Lakshmi Goyal

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  • Lakshmi Goyal, 2017. "Leading Digital Strategy: Driving Business Growth through Effective E-commerce," Vikalpa: The Journal for Decision Makers, , vol. 42(2), pages 128-130, June.
    • Handle: RePEc:sae:vikjou:v:42:y:2017:i:2:p:128-130
    DOI: 10.1177/0256090917703755
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    Cited by:

    1. Vithyalega Shanmugarajah & Sivapalan Achchuthan & Balasingam Prahalathan & Natkunarajah Umakanth, 2018. "A paradox in consumer shopping behavior towards digital technologies in brick stores: An experimental Approach," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 8(2), pages 51-77, February.
    2. Kamarin Merritt & Shichao Zhao, 2020. "An Investigation of What Factors Determine the Way in Which Customer Satisfaction Is Increased through Omni-Channel Marketing in Retail," Administrative Sciences, MDPI, vol. 10(4), pages 1-24, October.

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