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Innovation in the Tourism Sector: Results from a Pilot Study in the Balearic Islands

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  • Marta Jacob
  • Joaquín Tintoré
  • Eugeni Aguiló
  • Alfonso Bravo
  • Juan Mulet

Abstract

This paper provides empirical evidence on innovation in various tourism firms in the Balearic Islands. The main results from this pilot study are as follows. Innovation is common in Balearic tourism firms, especially in the lodging and accommodation sector. Process, delivery and organizational changes are the most frequent forms of innovation. Non-technological innovation is common, especially in the lodging and accommodation sector. Technological innovation relates mainly to information and communication technologies. Firms usually become involved in the design and development of the technologies needed to introduce an innovation. The major impacts of innovation are an improved company image, enhanced profitability and increased customer satisfaction. The most important objectives in firms' innovation strategies are satisfying customer needs, increasing and maintaining market share, gaining competitive edge and improving service quality. The lack of skilled personnel and a resistance to change within the firm are the major obstacles to the introduction of innovations. After discussing these various findings, the authors provide methodological recommendations for the Community Innovation Survey (CIS) with regard to the tourism sector.

Suggested Citation

  • Marta Jacob & Joaquín Tintoré & Eugeni Aguiló & Alfonso Bravo & Juan Mulet, 2003. "Innovation in the Tourism Sector: Results from a Pilot Study in the Balearic Islands," Tourism Economics, , vol. 9(3), pages 279-295, September.
    • Handle: RePEc:sae:toueco:v:9:y:2003:i:3:p:279-295
    DOI: 10.1177/135481660300900303
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    References listed on IDEAS

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    1. Sirilli, Giorgio & Evangelista, Rinaldo, 1998. "Technological innovation in services and manufacturing: results from Italian surveys," Research Policy, Elsevier, vol. 27(9), pages 881-899, December.
    2. Johan Hauknes, "undated". "Innovation in the Service Economy," STEP Report series 199607, The STEP Group, Studies in technology, innovation and economic policy.
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    Cited by:

    1. Mendoza-Moheno, Jessica & Cruz-Coria, Erika & González-Cruz, Tomás F, 2021. "Socio-technical innovation in community-based tourism organizations: A proposal for local development," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    2. María Tugores & Elisabeth Valle, 2016. "Innovation, hotel occupancy, and regional growth," Tourism Economics, , vol. 22(4), pages 749-762, August.
    3. repec:aly:journl:202189 is not listed on IDEAS
    4. Kanokporn Swangjang & Phitwalan Kornpiphat, 2021. "Does ecotourism in a Mangrove area at Klong Kone, Thailand, conform to sustainable tourism? A case study using SWOT and DPSIR," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(11), pages 15960-15985, November.
    5. Bartolomé Marco-Lajara & Patrocinio Carmen Zaragoza-Sáez & Enrique Claver-Cortés & Mercedes Úbeda-García, 2017. "Does institutional knowledge attract new firms in tourist districts?," Tourism Economics, , vol. 23(4), pages 898-910, June.
    6. Isidoro Romero & Igone Porto Gómez & Jon Mikel Zabala-Iturriagagoitia, 2019. "‘Cookpetition’: Do restaurants coopete to innovate?," Tourism Economics, , vol. 25(6), pages 904-922, September.
    7. Mikaela Backman & Johan Klaesson & Özge Öner, 2017. "Innovation in the hospitality industry," Tourism Economics, , vol. 23(8), pages 1591-1614, December.

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