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Where to Invest in Touristic Promotion? Game Theory as a Decision Instrument for the Public Sector

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  • Jean Max Tavares

    (New University of Lisbon, Portugal, and Pontifícia Universidade Católica de Minas Gerais, Av Dom José Gaspar, 500 - Coraçãto Eucarístico, Belo Horizonte - MG, CEP 30535-610, Brazil)

  • Giana de Vargas Mores

    (Federal University of Rio Grande do Sul, Brazil, and Unochapecó, Santa Catarina, Brazil)

  • Edegar Luis Tomazzoni

    (University of São Paulo, Brazil)

Abstract

The traditional literature on investment in touristic promotion identifies the ‘natural targets' as the main tourist issuing regions. However, other parameters should also be considered, such as the income level of the region, the emitter–receiver ratio, geographical proximity and, principally, the existence of a strategic interdependence scenario. This paper, in addition to these parameters, uses the monetary return from tourists to show that the literature needs to move towards multivariate analyses. By means of game theory and a consideration of the main Brazilian states linked to tourism, it is observed that the results almost entirely indicate that decisions on where to make investments in touristic promotion are not as obvious as may be supposed, with the possibility of multiple targets.

Suggested Citation

  • Jean Max Tavares & Giana de Vargas Mores & Edegar Luis Tomazzoni, 2015. "Where to Invest in Touristic Promotion? Game Theory as a Decision Instrument for the Public Sector," Tourism Economics, , vol. 21(4), pages 775-789, August.
    • Handle: RePEc:sae:toueco:v:21:y:2015:i:4:p:775-789
    DOI: 10.5367/te.2014.0376
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    References listed on IDEAS

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    1. Peter Taylor, 1998. "Mixed Strategy Pricing Behaviour in the UK Package Tour Industry," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 5(1), pages 29-46.
    2. Zvi Schwartz, 1996. "A Dynamic Equilibrium Pricing Model: A Game Theoretic Approach to Modelling Conventions' Room Rates," Tourism Economics, , vol. 2(3), pages 251-263, September.
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    Cited by:

    1. Juan Antonio Duro & António Osório & Alejandro Perez-Laborda, 2023. "Competition for domestic tourism in the COVID-19 pandemic: A characterization using a contest model," Tourism Economics, , vol. 29(2), pages 378-391, March.
    2. Henri Kuokkanen & Frederic Bouchon, 2021. "When team play matters: Building revenue management in tourism destinations," Tourism Economics, , vol. 27(2), pages 379-397, March.

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