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Measuring the Impact of a Profit-Oriented Event on Tourism: The Eurochocolate Festival in Perugia, Italy

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  • Cecilia Chirieleison
  • Alessandro Montrone
  • Luca Scrucca

Abstract

This paper contributes to the development of a relatively homogeneous, standardized methodology for the measurement of the impact of festivals and events on tourism. Such a methodology will be of benefit when private and public policy makers carry out comparative analyses to determine whether or not to support an event. The study assesses whether the Eurochocolate festival, held every October in Perugia, Italy, contributes to the development of local tourism, thereby enhancing economic growth in the city. A trend analysis was undertaken, based on data relating to arrivals and presences over a period of several years, the application of a statistical regression model dealing with arrivals, and the results of a visitor survey. The authors conclude that, while the event is privately owned with most profits going to the organizing firm, it also generates considerable benefits for the local economy. It brings almost 8,000 additional national tourist arrivals in the city, as well as 66,000 day-trippers from outside the Umbria region.

Suggested Citation

  • Cecilia Chirieleison & Alessandro Montrone & Luca Scrucca, 2013. "Measuring the Impact of a Profit-Oriented Event on Tourism: The Eurochocolate Festival in Perugia, Italy," Tourism Economics, , vol. 19(6), pages 1411-1428, December.
    • Handle: RePEc:sae:toueco:v:19:y:2013:i:6:p:1411-1428
    DOI: 10.5367/te.2013.0269
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    References listed on IDEAS

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    1. Timo Tohmo, 2005. "Economic Impacts of Cultural Events on Local Economies: An Input—Output Analysis of the Kaustinen Folk Music Festival," Tourism Economics, , vol. 11(3), pages 431-451, September.
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    1. Yeongbae Choe & Hany Kim & Hyo-Jae Joun, 2019. "Differences in Tourist Behaviors across the Seasons: The Case of Northern Indiana," Sustainability, MDPI, vol. 11(16), pages 1-16, August.
    2. Víctor Lafuente Sánchez & María Devesa Fernández & José à ngel Sanz Lara, 2017. "Economic impact of a religious and tourist event," Tourism Economics, , vol. 23(6), pages 1255-1274, September.
    3. Jordi Suriñach & Josep A. Casanovas & Marién André & Joaquim Murillo & Javier Romaní, 2017. "How to quantify and characterize day trippers at the local level," Tourism Economics, , vol. 23(2), pages 360-386, March.
    4. Sérgio J Teixeira & João J Ferreira & Peter Wanke & Jorge Junio Moreira Antunes, 2021. "Evaluation model of competitive and innovative tourism practices based on information entropy and alternative criteria weight," Tourism Economics, , vol. 27(1), pages 23-44, February.

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