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Effects of Introductions in Large-Scale Telephone Survey Interviews

Author

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  • HANNEKE HOUTKOOP-STEENSTRA

    (Utrecht Institute of Linguistics)

  • HUUB van den BERGH

    (Utrecht Institute of Linguistics)

Abstract

In this article, the effect of four different introductions on response rates in large-scale telephone surveys in the Netherlands in investigated. Three standardized scripted introductions with different numbers of content elements, in addition to a fourth agendabased introduction, were distinguished. In the latter, the interviewers formulated their own introductions on the basis of a limited number of catchwords. A total of 1,831 first telephone calls by 132 interviewers were analyzed; only first calls were taken into account. In a multilevel model, the three standardized scripted introductions did not differ much with respect to response rates, appointment rates, or refusal rates. However, the agenda-based introduction induced both higher response rates and higher appointment rates and, therefore, lower refusal rates.

Suggested Citation

  • HANNEKE HOUTKOOP-STEENSTRA & HUUB van den BERGH, 2000. "Effects of Introductions in Large-Scale Telephone Survey Interviews," Sociological Methods & Research, , vol. 28(3), pages 281-300, February.
    • Handle: RePEc:sae:somere:v:28:y:2000:i:3:p:281-300
    DOI: 10.1177/0049124100028003002
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    References listed on IDEAS

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    1. Harvey Goldstein & Roderick McDonald, 1988. "A general model for the analysis of multilevel data," Psychometrika, Springer;The Psychometric Society, vol. 53(4), pages 455-467, December.
    2. I-F. Lin & N. C. Schaeffer, "undated". "Using survey participants to estimate the impact of nonparticipation," Institute for Research on Poverty Discussion Papers 1024-93, University of Wisconsin Institute for Research on Poverty.
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