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A Tale of Determination and Grit: The Success of Pink Autos

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  • Julie Vardhan
  • Madhuri Mahato

Abstract

On the streets of Ranchi, women driving pink autos with women passengers can be seen zipping across, showcasing a sense of freedom and contentment for both the drivers and the passengers. These female drivers are part of a new breed of women with immense zeal and determination who have been able to overcome the challenges posed by family and society. To be able to defeat such hurdles requires courage for not giving up, it requires grit. Grit is a personality trait within individuals who demonstrate passion and perseverance towards a long-term goal. Grit, therefore, fuels strength with self-regulation and involves directed effort, persistence and often delayed gratification. The case is an attempt to exemplify as to how changes in society can be brought about by individuals if they have the will and determination to succeed in their endeavour. The case is based on primary data, sourced through semi-structured interviews with the self-employed women taking up the occupation of auto-driving.

Suggested Citation

  • Julie Vardhan & Madhuri Mahato, 2019. "A Tale of Determination and Grit: The Success of Pink Autos," South Asian Journal of Business and Management Cases, , vol. 8(2), pages 137-145, August.
    • Handle: RePEc:sae:sajbmc:v:8:y:2019:i:2:p:137-145
    DOI: 10.1177/2277977919833763
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    References listed on IDEAS

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    1. Marcus T. Wolfe & Pankaj C. Patel, 2016. "Grit and self-employment: a multi-country study," Small Business Economics, Springer, vol. 47(4), pages 853-874, December.
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    Cited by:

    1. M. Sayeed Alam & Kohinoor Biswas & M. M. Sulphey, 2021. "A Case Study on the Entrepreneurial Process of Push and Pull Women Entrepreneurs," South Asian Journal of Business and Management Cases, , vol. 10(2), pages 207-217, August.

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