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King’s Confectionery: Transferring Tacit Knowledge from Malaysia to Bangladesh

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  • John Lee Kean Yew

Abstract

This case traces the birth and growth of King’s Confectionery by Wong Yoke Khing and her husband in Malaysia. They started their first bakery by selling an array of pastries and cakes in the Kepong’s wet market. Eventually, they owned their first outlet in Jinjang and later on they opened their second outlet in Kepong. Currently, the enterprise owned by the second generation of Wong family continues the legacy and tempts their customers with delicious baked goods, pastries and other delicacies. King’s Confectionery continues to expand its production capabilities and has started preparing for globalization, by entering into ASEAN Free Trade Area (AFTA). This case narrates such penetration into Bangladesh and the issues they had to face in the transfer of tacit knowledge.

Suggested Citation

  • John Lee Kean Yew, 2016. "King’s Confectionery: Transferring Tacit Knowledge from Malaysia to Bangladesh," South Asian Journal of Business and Management Cases, , vol. 5(2), pages 198-208, December.
    • Handle: RePEc:sae:sajbmc:v:5:y:2016:i:2:p:198-208
    DOI: 10.1177/2277977916665984
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    References listed on IDEAS

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    1. Cassey Lee & Lee Chew ging, 2007. "SME Innovation in the Malaysian Manufacturing Sector," Economics Bulletin, AccessEcon, vol. 12(30), pages 1-12.
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