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Innovation and Leadership

Author

Listed:
  • Adam J. Bock
  • Andreas B. Eisengerich
  • Dmitry Sharapov
  • Gerard George

Abstract

Ensuring that organizational innovation generates value increasingly requires effective marketing management. Prior studies, however, report conflicting effects of chief marketing officer (CMO) leadership on how well the firm exploits innovation. These inconsistencies may be associated with firm-level innovation effort, customer focus, and industry type. We analyze archival data from 587 interviews with global CEOs to explain the effect of CMO leadership on outcomes of organizational innovation. CMO leadership of the firm’s primary innovation mode is positively associated with product–market innovation effort but not marginal revenue from innovation. CMO leadership also moderates the relationship between customer focus and innovation revenue. Predictive validity testing shows that these effects are especially important for service firms. The benefits of CMO-led innovation have specific limitations that firms must consider for organization-wide innovation efforts.

Suggested Citation

  • Adam J. Bock & Andreas B. Eisengerich & Dmitry Sharapov & Gerard George, 2015. "Innovation and Leadership," SAGE Open, , vol. 5(2), pages 21582440155, June.
    • Handle: RePEc:sae:sagope:v:5:y:2015:i:2:p:2158244015586812
    DOI: 10.1177/2158244015586812
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    References listed on IDEAS

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    Cited by:

    1. Miloloža, Ivan, 2018. "Innovation and Leadership Style in Croatian Companies," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 191-198, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    2. Bendig, David, 2022. "Chief operating officer characteristics and how they relate to exploration via patenting versus venturing," Journal of Business Research, Elsevier, vol. 140(C), pages 297-309.

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