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Media Preferences That Facilitate Interpersonal Communication Regarding Sexual Health

Author

Listed:
  • Rasheeta Chandler
  • Versie Johnson-Mallard
  • Kevin Kip
  • Mary Evans

Abstract

Young women are increasingly diagnosed with sexually transmitted infections (STIs), including HIV. The aim of this study was to test various types of mass media and their associations with interpersonal communication about sex and HIV or AIDS among female college students, stratified by race. The study used a nonexperimental cross-sectional design and an electronic survey. The sample consisted of female college students ( N = 776) at a 4-year public university in the southeast. We found that the race of college women influenced their preferred media source for reception of information about sex and HIV/AIDS, which subsequently either motivated or was insignificant to communication with parents and/or partners.

Suggested Citation

  • Rasheeta Chandler & Versie Johnson-Mallard & Kevin Kip & Mary Evans, 2013. "Media Preferences That Facilitate Interpersonal Communication Regarding Sexual Health," SAGE Open, , vol. 3(4), pages 21582440135, October.
    • Handle: RePEc:sae:sagope:v:3:y:2013:i:4:p:2158244013508958
    DOI: 10.1177/2158244013508958
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    References listed on IDEAS

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    1. Romer, D. & Sznitman, S. & DiClemente, R. & Salazar, L.F. & Vanable, P.A. & Carey, M.P. & Hennessy, M. & Brown, L.K. & Valois, R.F. & Stanton, B.F. & Fortune, T. & Juzang, I., 2009. "Mass media as an HIV-prevention strategy: Using culturally sensitive messages to reduce HIV-associated sexual behavior of at-risk African American youth," American Journal of Public Health, American Public Health Association, vol. 99(12), pages 2150-2159.
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