IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v3y2013i4p2158244013504935.html
   My bibliography  Save this article

Priming HIV Messages in Kenyan Print Media

Author

Listed:
  • Hezron Mogambi
  • Wambui Kiai
  • Ndeti Ndati

Abstract

This paper is an investigation into the role of the print media in combating the HIV epidemic in Kenya. A critical analysis of how this information is covered is necessary to determine whether there is need for change of style in the presentation of this information . This is so because till date, there exists a gap in literature on how preventive knowledge on HIV is presented in the Kenyan print media. The data for this paper was gathered using both quantitative and qualitative designs. The paper relied mainly on the content analysis methodology in which the Daily Nation newspapers were searched for articles on HIV. The Daily Nation was purposively studied for this paper because it has the largest selling publication with the highest circulation and therefore, can adequately represent Kenya’s newspapers. All the issues of the year 2010 were purposively studied and this yielded a total of 365 copies for this paper. Findings of this paper indicate that the print media in Kenya lack consistency in the coverage of HIV issues. They also lack a clear editorial policy on the coverage of the epidemic that could guide in a sustained and effective method of coverage of the epidemic. Prominence of the HIV articles, which is a very crucial aspect in coverage, is also found to be lacking. This paper recommends that the print media should focus on consistency in their coverage… It is The print media should involve the general public, including people living with HIV in the discussion of the epidemic.

Suggested Citation

  • Hezron Mogambi & Wambui Kiai & Ndeti Ndati, 2013. "Priming HIV Messages in Kenyan Print Media," SAGE Open, , vol. 3(4), pages 21582440135, October.
  • Handle: RePEc:sae:sagope:v:3:y:2013:i:4:p:2158244013504935
    DOI: 10.1177/2158244013504935
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2158244013504935
    Download Restriction: no

    File URL: https://libkey.io/10.1177/2158244013504935?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Collins, Patricia A. & Abelson, Julia & Pyman, Heather & Lavis, John N., 2006. "Are we expecting too much from print media? An analysis of newspaper coverage of the 2002 Canadian healthcare reform debate," Social Science & Medicine, Elsevier, vol. 63(1), pages 89-102, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Qu, Mei & Tahvanainen, Liisa & Ahponen, Pirkkoliisa & Pelkonen, Paavo, 2009. "Bio-energy in China: Content analysis of news articles on Chinese professional internet platforms," Energy Policy, Elsevier, vol. 37(6), pages 2300-2309, June.
    2. Tsing-Yee (Emily) Chai & Gregor Wolbring, 2016. "The Portrayal of Occupational Therapy and Occupational Science in Canadian Newspapers: A Content Analysis," Societies, MDPI, vol. 6(2), pages 1-21, May.
    3. Arezu Moshrefzadeh & Wendy Rice & Ann Pederson & Chizimuzo T. C. Okoli, 2013. "A Content Analysis of Media Coverage of the Introduction of a Smoke-Free Bylaw in Vancouver Parks and Beaches," IJERPH, MDPI, vol. 10(9), pages 1-10, September.
    4. Eriksen, Astrid & Berger, Elke & Reichebner, Christoph & Wiedicke, Annemarie & Busse, Reinhard, 2023. "The media's coverage and framing of hospital reforms: The case of Denmark," Health Policy, Elsevier, vol. 133(C).
    5. Ali, Gamal K. Mohamed & Alfadl, Abubakr A. & Fathelrahman, Ahmed I., 2011. "Newspapers' coverage of contaminated intravenous fluids from an Indian manufacturer distributed by Public Central Medical Supplies in Sudan: Lessons to be learned," Health Policy, Elsevier, vol. 101(2), pages 172-177, July.
    6. Silvia Wojczewski & Merlin Willcox & Vincent Mubangizi & Kathryn Hoffmann & Wim Peersman & Thomas Niederkrotenthaler & Silvia Natukunda & Samuel Maling & Manfred Maier & David Mant & Ruth Kutalek, 2015. "Portrayal of the Human Resource Crisis and Accountability in Healthcare: A Qualitative Analysis of Ugandan Newspapers," PLOS ONE, Public Library of Science, vol. 10(4), pages 1-18, April.
    7. Ardıç, Özgül & Annema, Jan Anne & van Wee, Bert, 2015. "The reciprocal relationship between policy debate and media coverage: The case of road pricing policy in the Netherlands," Transportation Research Part A: Policy and Practice, Elsevier, vol. 78(C), pages 384-399.
    8. Tatiana Breder Emerich & Aline Guio Cavaca & Edson Theodoro Santos-Neto & Victor Israel Gentilli & Adauto Emmerich Oliveira, 2017. "Media Valuations of Health Journalism and Health Dynamics in Brazilian Printed Media," International Journal of Social Science Studies, Redfame publishing, vol. 5(1), pages 31-42, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:3:y:2013:i:4:p:2158244013504935. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.