IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v3y2013i3p2158244013497728.html
   My bibliography  Save this article

Female Fitness in the Blogosphere

Author

Listed:
  • Jesper Andreasson
  • Thomas Johansson

Abstract

This article analyzes self-portrayals and gender constructions among female personal trainers within an Internet-mediated framework of fitness culture. The empirical material comes from a close examination of three strategically selected blogs. The result shows that some of the blogs clearly build upon what Connell calls emphasized femininity, as a means of legitimizing and constructing appropriate female fitness. In addition, there are also tendencies of sexualization in text and imagery present. As such, these self-representations are framed within a cultural history of body fitness dominated by stereotypical ways of perceiving masculinity and femininity. However, this does not capture the entire presentation of the self among the analyzed fitness bloggers. The blogs also point in the direction of ongoing negotiations and subversions of traditional gender norms. Among other things, they show how irony and humor are used as a means of questioning normative gender constructions while empowering female fitness and bodyliness.

Suggested Citation

  • Jesper Andreasson & Thomas Johansson, 2013. "Female Fitness in the Blogosphere," SAGE Open, , vol. 3(3), pages 21582440134, July.
    • Handle: RePEc:sae:sagope:v:3:y:2013:i:3:p:2158244013497728
    DOI: 10.1177/2158244013497728
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2158244013497728
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2158244013497728?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jesper Andreasson, 2015. "Reconceptualising the Gender of Fitness Doping: Performing and Negotiating Masculinity through Drug-Use Practices," Social Sciences, MDPI, vol. 4(3), pages 1-17, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:3:y:2013:i:3:p:2158244013497728. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.