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One is Enough

Author

Listed:
  • Erika A. Brown
  • James W. Grice

Abstract

The Dynamic Analog Scale (DAS)—a generic and flexible technique for creating single-item measures of psychological constructs—comprises detailed definitions and a continuous analog scale on which self and others are rated simultaneously. Using five experimental conditions, the authors investigated the psychometric properties of the DAS as well as the impact of different social contexts and modified Big Five trait definitions on participant ratings and their relationships to measures of volunteerism, religiosity, affect, and alcohol consumption. Results revealed few differences across conditions, and reliability coefficients and predictive validity estimates were similar to those typically obtained using standard, multiple-item questionnaires. The DAS is therefore supported as a consistent and efficacious method for measuring personality traits with single items.

Suggested Citation

  • Erika A. Brown & James W. Grice, 2011. "One is Enough," SAGE Open, , vol. 1(3), pages 21582440114, October.
    • Handle: RePEc:sae:sagope:v:1:y:2011:i:3:p:2158244011428647
    DOI: 10.1177/2158244011428647
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    Cited by:

    1. Erika A. Brown & James W. Grice, 2012. "Mediation Analysis via Observation Oriented Modeling," International Journal of Sciences, Office ijSciences, vol. 1(11), pages 62-80, November.
    2. Cătălina Oțoiu & Lucia Rațiu & Claudia Lenuța Rus, 2019. "Rivals When We Work Together: Team Rivalry Effects on Performance in Collaborative Learning Groups," Administrative Sciences, MDPI, vol. 9(3), pages 1-14, August.

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