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Why do Chinese High School Graduates Choose Sino-Foreign Cooperative Universities? A Grounded Theory Approach

Author

Listed:
  • Nan Zhou
  • Qiang Li
  • Yanbo Zhang

Abstract

Sino-foreign cooperative universities (SFCU) represent the advanced manifestation of transnational education in China and has profoundly shaped the country’s higher education landscape. Despite the tremendous development of SFCUs, there is limited research on the motivations and driving factors of students choosing to study at SFCUs. To bridge this research gap, this study employs the grounded theory approach to examine why Chinese high school graduates choose SFCUs as study destinations. This study reveals that Chinese students’ choice of SFCUs results from personal considerations, institution-level characteristics, and social contexts. A theoretical framework is further proposed to better understand Chinese students’ motivations behind their choice to SFCUs. We also draw theoretical contributions on students’ mobility and marketing strategies that attract Chinese students to study at SFCUs with the findings.

Suggested Citation

  • Nan Zhou & Qiang Li & Yanbo Zhang, 2024. "Why do Chinese High School Graduates Choose Sino-Foreign Cooperative Universities? A Grounded Theory Approach," SAGE Open, , vol. 14(1), pages 21582440241, March.
    • Handle: RePEc:sae:sagope:v:14:y:2024:i:1:p:21582440241240303
    DOI: 10.1177/21582440241240303
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    References listed on IDEAS

    as
    1. Keyu Zhai & Xing Gao & Geng Wang, 2019. "Factors for Chinese Students Choosing Australian Higher Education and Motivation for Returning: A Systematic Review," SAGE Open, , vol. 9(2), pages 21582440198, May.
    2. Dan Liu & Alun DeWinter & Peter Harrison & Katherine Wimpenny, 2023. "Motivation factors in student decisions to study Transnational Higher Education in China: a comparative study of two Anglo-Sino programmes," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 33(2), pages 161-181, July.
    Full references (including those not matched with items on IDEAS)

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