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Nomenclature of Chinese Street Food Names in Malaysia: A Scalar Analysis

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  • Hongxiang Zhu
  • Lay Hoon Ang
  • Nor Shahila Mansor
  • Kai Chee Lam

Abstract

This study examines how the nomenclature of street food names includes trans-local, trans-regional, and trans-national scales in local language resources. The study adopts a qualitative case study on street food names in Malaysia. The study sample comprised 856 street food names collected in Kuala Lumpur. The food nomenclature framework and the concepts of trans-local, trans-regional, and trans-national scales were adopted to elicit the data. It was found that: (i) there are more complex combinations based on ingredient, cooking method, food attribute, commemorative aspect, and good name; (ii) there are scale-making ways, via the presentation and the transliteration of street food elements. In conclusion, the nomenclature of street food names labels Malaysia as a multiscalar locality in which trans-local, trans-regional, and trans-national scales can be discerned. Thus, this study reveals how nomenclature shapes and is shaped by geographical scales. Therefore, it contributes to the nomenclature of food and place marketing.

Suggested Citation

  • Hongxiang Zhu & Lay Hoon Ang & Nor Shahila Mansor & Kai Chee Lam, 2023. "Nomenclature of Chinese Street Food Names in Malaysia: A Scalar Analysis," SAGE Open, , vol. 13(4), pages 21582440231, November.
    • Handle: RePEc:sae:sagope:v:13:y:2023:i:4:p:21582440231209841
    DOI: 10.1177/21582440231209841
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    References listed on IDEAS

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    1. Vanessa Gaffar & Benny Tjahjono & Taufik Abdullah & Maya Sari & Rofi Rofaida, 2022. "Unfolding the Impacts of a Prolonged COVID-19 Pandemic on the Sustainability of Culinary Tourism: Some Insights from Micro and Small Street Food Vendors," Sustainability, MDPI, vol. 14(1), pages 1-16, January.
    2. Rogerio Scabim Morano & Alcides Barrichello & Rafael Ricardo Jacomossi & Jorge Ramon D’Acosta-Rivera, 2018. "Street food: factors influencing perception of product quality," RAUSP Management Journal, Emerald Group Publishing Limited, vol. 53(4), pages 535-554, September.
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    Cited by:

    1. Hongxiang Zhu & Lay Hoon Ang & Nor Shahila Mansor, 2024. "Are mouse noodles actually made from mice? Touring street food name translations," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-10, December.

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