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Influence of Social and Emotional Factors on the Intention to Use Instagram Stories

Author

Listed:
  • Luis Cárdenas
  • Cristóbal Fernández-Robin
  • Diego Yáñez

Abstract

The objective of this study is to determine the social and emotional factors that influence the Intention to Use Instagram Stories. The proposed model takes as different studies on the acceptance of information technologies a reference to assess a survey applied to 369 people by structural equation modeling. The results of the analysis show that the Cognitive, Affective and Evaluative Social Identity variables did not have a significant relationship with Intention to Use. Conversely, Social Presence and Perceived Enjoyment exhibit significant relationships in the proposed model.

Suggested Citation

  • Luis Cárdenas & Cristóbal Fernández-Robin & Diego Yáñez, 2023. "Influence of Social and Emotional Factors on the Intention to Use Instagram Stories," SAGE Open, , vol. 13(3), pages 21582440231, August.
    • Handle: RePEc:sae:sagope:v:13:y:2023:i:3:p:21582440231195523
    DOI: 10.1177/21582440231195523
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    References listed on IDEAS

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