Entertainment or Engagement? An Examination of Transportation and Gender in Virtual Reality
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DOI: 10.1177/21582440231192953
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References listed on IDEAS
- Jennifer J. Argo & Rui (Juliet) Zhu & Darren W. Dahl, 2008. "Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(5), pages 614-623, August.
- Tom van Laer & Ko de Ruyter & Luca M. Visconti & Martin Wetzels, 2014. "The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(5), pages 797-817.
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Keywords
virtual reality; narratives; persuasion; gender; health communication;All these keywords.
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