A Hybrid Multiple-Attribute Decision-Making Model for Evaluating the Esthetic Expression of Environmental Design Schemes
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DOI: 10.1177/21582440221087268
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- Zheng, Wei-Quan & Cheung, Sze-Man & Zhu, Bo-Wei & Xiong, Lei & Tzeng, Gwo-Hshiung, 2024. "A hybrid multi-attribute decision-making model for the systematic evaluation of exoticism-themed retail spaces from the perspective of consumer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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Keywords
environmental design; esthetic expression; evaluation elements; multiple-attribute decision-making (MADM);All these keywords.
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