IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v12y2022i1p21582440211067243.html
   My bibliography  Save this article

Social Network Analysis on Tourists’ Perceived Image of Tropical Forest Park: Implications for Niche Tourism

Author

Listed:
  • Xueli Li
  • Songtao Geng
  • Suyu Liu

Abstract

Tourists’ perceived image is the core of destination marketing. As an important niche tourist destination, the analysis of tourists’ perceived image of tropical forest parks has great value. This study takes the Yalong Bay Tropical Paradise Forest Park as a case site and collects a total of 1,44,022 words from online travel reviews on Ctrip.com via the Python web crawler technology. Firstly, through high-frequency word analysis, we identified 77 core elements and a total of five image themes, which are attraction image, emotional image, service facility image, crowd image, and activity image. Secondly, building on Net Draw analysis, a network structure diagram of the tourist’ perceived image of the Yalong Bay Tropical Paradise Forest Park is constructed. Finally, the overall network and individual network of tourists’ perceived image are analyzed. The results indicate that low overall network density is in possession of core and periphery. Guojianglong Cable Bridge, battery car, and glass path enjoy both high degree centrality and betweenness centrality. They also show significant advantages of structural holes. Therefore, they are on the top of the network. The academic and practical value of tourism image projection and development in tropical forest park is discussed.

Suggested Citation

  • Xueli Li & Songtao Geng & Suyu Liu, 2022. "Social Network Analysis on Tourists’ Perceived Image of Tropical Forest Park: Implications for Niche Tourism," SAGE Open, , vol. 12(1), pages 21582440211, January.
    • Handle: RePEc:sae:sagope:v:12:y:2022:i:1:p:21582440211067243
    DOI: 10.1177/21582440211067243
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440211067243
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440211067243?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Celardo, Livia & Everett, Martin G., 2020. "Network text analysis: A two-way classification approach," International Journal of Information Management, Elsevier, vol. 51(C).
    2. Buckley, Ralf & Westaway, Diane, 2020. "Mental health rescue effects of women's outdoor tourism: A role in COVID-19 recovery," Annals of Tourism Research, Elsevier, vol. 85(C).
    3. Hosany, Sameer & Ekinci, Yuksel & Uysal, Muzaffer, 2006. "Destination image and destination personality: An application of branding theories to tourism places," Journal of Business Research, Elsevier, vol. 59(5), pages 638-642, May.
    4. Ohe, Yasuo & Ikei, Harumi & Song, Chorong & Miyazaki, Yoshifumi, 2017. "Evaluating the relaxation effects of emerging forest-therapy tourism: A multidisciplinary approach," Tourism Management, Elsevier, vol. 62(C), pages 322-334.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yang Zhang & Xue Jin & Yuwei Wang & Rongtian Liu & Ying Jing, 2022. "Characterizing Spatial-Temporal Variation of Cultural Tourism Internet Attention in Western Triangle Economic Zone, China," Land, MDPI, vol. 11(12), pages 1-19, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hugo Martins & Paulo Carvalho & Nuno Almeida, 2021. "Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park," Sustainability, MDPI, vol. 13(21), pages 1-17, October.
    2. Amiri, Babak & Karimianghadim, Ramin, 2024. "A novel text clustering model based on topic modelling and social network analysis," Chaos, Solitons & Fractals, Elsevier, vol. 181(C).
    3. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    4. Jerome Agrusa & Cathrine Linnes & Joseph Lema & Jihye (Ellie) Min & Tony Henthorne & Holly Itoga & Harold Lee, 2021. "Tourism Well-Being and Transitioning Island Destinations for Sustainable Development," JRFM, MDPI, vol. 14(1), pages 1-14, January.
    5. Sarun Amatyakul & Kawpong Polyorat, 2017. "The Traits of City Personality: A Qualitative Study," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 2(6), pages 356-365.
    6. Mohammad Rashed Hasan Polas & Ratul Kumar Saha & Mosab I. Tabash, 2022. "How does tourist perception lead to tourist hesitation? Empirical evidence from Bangladesh," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 3659-3686, March.
    7. Mohamed Abdalla Elsayed Hassan & Konstantina Zerva & Silvia Aulet, 2021. "Brand Personality Traits of World Heritage Sites: Text Mining Approach," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
    8. Oana Țugulea, 2017. "City Brand Personality—Relations with Dimensions and Dimensions Inter-Relations," Sustainability, MDPI, vol. 9(12), pages 1-22, December.
    9. José F Baños-Pino & David Boto-García & Eduardo Del Valle & Inés Sustacha, 2023. "The impact of COVID-19 on tourists’ length of stay and daily expenditures," Tourism Economics, , vol. 29(2), pages 437-459, March.
    10. Yong Sun & Yalin Wang & Baoyin Liu & Zhongrui Sun, 2023. "Evolutionary game of destination brand co‐construction with government involvement," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 2125-2136, June.
    11. Barnes, Stuart J. & Mattsson, Jan & Sørensen, Flemming, 2014. "Destination brand experience and visitor behavior: Testing a scale in the tourism context," Annals of Tourism Research, Elsevier, vol. 48(C), pages 121-139.
    12. Seung-Hun Shin & Sung-Byung Yang & Kichan Nam & Chulmo Koo, 2017. "Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews," Information Systems Frontiers, Springer, vol. 19(4), pages 743-752, August.
    13. Gonçalves, Joana & Guerreiro, Manuela & Mendes, Júlio & Pereira, Luís, 2018. "Events Brand Personality: Insights From Music Festivals In Portugal," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 326-343.
    14. Cheon Yu & Yun Seop Hwang, 2019. "Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?," Sustainability, MDPI, vol. 11(7), pages 1-17, April.
    15. Palazzo, Maria & Vollero, Agostino & Vitale, Pierluigi & Siano, Alfonso, 2021. "Urban and rural destinations on Instagram: Exploring the influencers’ role in #sustainabletourism," Land Use Policy, Elsevier, vol. 100(C).
    16. Beyza Hatırnaz & Dilek Demirer, 2022. "Assessing The Contribution of Turkish Scholars to Tourism Scholarship," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 8(2), pages 159-193, December.
    17. Jiayu Zhou & Yerin Yhee & Eunmi Kim & Jin-Young Kim & Chulmo Koo, 2021. "Sustainable Tourism Cities: Linking Idol Attachment to Sense of Place," Sustainability, MDPI, vol. 13(5), pages 1-21, March.
    18. Jijo George & Victor Anandkumar, 2018. "Dimensions of Product Brand Personality," Vision, , vol. 22(4), pages 377-386, December.
    19. Paloma Almodóvar & José Emilio Navas López & Patricia Huerta Riveros, 2009. "La tipología estratégica como factor determinante de la empresa conjunta internacional," Investigaciones Economicas, Fundación SEPI, vol. 33(3), pages 407-438, September.
    20. Qi Chu & Guang Bao & Jiayu Sun, 2022. "Progress and Prospects of Destination Image Research in the Last Decade," Sustainability, MDPI, vol. 14(17), pages 1-21, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:12:y:2022:i:1:p:21582440211067243. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.