IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v10y2020i4p2158244020980730.html
   My bibliography  Save this article

User Factors Affecting Both Subscription Intention and Time for 4G Wireless Internet Service

Author

Listed:
  • Sangjae Lee
  • Byung Gon Kim

Abstract

While much attention is paid to 4G wireless Internet service based on long term evolution (LTE) technology, the previous studies investigating both subscription intention and of 4G wireless Internet service time are lacking. This study attempts to fill this void by analyzing the subscription intention and time of 4G wireless Internet service users using a bivariate two-equation model. Further, as previous studies on self-efficacy and innovativeness are lacking in mobile service adoption despite the importance of user capability for adopting Internet service, this study intends to fill the void by including user technical competency representing possession of comprehensive knowledge for 4G wireless Internet service, extensive use of wireless Internet, and the use of advanced smart phone. The analysis results of bivariate two-equation model using the sample of 810 Korean users show that if users have the comprehensive knowledge for 4G wireless service, or use advanced mobile smart phone, or greatly use wireless Internet through advanced mobile smart phone, or who are male they are more likely to adopt 4G wireless service. The subscription time is shorter for the users who extensively use wireless Internet and use advanced mobile smart phone or, are male, and have high before tax monthly income. This study contributes to literature in mobile services by suggesting user technical competency as affecting subscription intention and time for 4G wireless Internet service. Managers may better concentrate their marketing efforts to the group of people using wireless Internet extensively and advanced mobile smart phone, and who are male.

Suggested Citation

  • Sangjae Lee & Byung Gon Kim, 2020. "User Factors Affecting Both Subscription Intention and Time for 4G Wireless Internet Service," SAGE Open, , vol. 10(4), pages 21582440209, December.
    • Handle: RePEc:sae:sagope:v:10:y:2020:i:4:p:2158244020980730
    DOI: 10.1177/2158244020980730
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2158244020980730
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2158244020980730?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Tanguturi, Venkata Praveen & Harmantzis, Fotios C., 2006. "Migration to 3G wireless broadband internet and real options: The case of an operator in India," Telecommunications Policy, Elsevier, vol. 30(7), pages 400-419, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sinha, Pankaj & Mudgal, Hemant, 2011. "Valuation of 3G spectrum license in India: A real option approach," MPRA Paper 31281, University Library of Munich, Germany.
    2. Huang, Kuang-Chiu & Houng, Ming-Wie, 2017. "Phase out Mobile Communication Technology: An Analysis Based on Public Policy and Business Values," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168489, International Telecommunications Society (ITS).
    3. Antonio Di Bari & Giovanni Villani, 2023. "An Options Game approach to valuate broadband projects in a smart city context," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(2), pages 1587-1601, April.
    4. George Charalampopoulos & Dimitris Katsianis & Dimitris Varoutas, 2022. "Economic replicability tests: an “out-of-the-box” implementation," Netnomics, Springer, vol. 22(2), pages 115-138, October.
    5. Gallardo, Fernando & Méndez, Mariano & Monjas, Manuel & Sánchez, Fernando, 2015. "Real Options on New Generation Access Networks based on FTTH. An approach to the Spanish Case," 26th European Regional ITS Conference, Madrid 2015 127143, International Telecommunications Society (ITS).
    6. Rupesh Kumar & Rajat Agrawal & Vinay Sharma, 2013. "e-Applications in Indian Agri-Food Supply Chain: Relationship among Enablers," Global Business Review, International Management Institute, vol. 14(4), pages 711-727, December.
    7. Charalampopoulos, George & Katsianis, Dimitris & Varoutas, Dimitris, 2020. "Investigating the intertwining impact of wholesale access pricing and the commitment to net neutrality principle on European next-generation access networks private investment plans: An options-game a," Telecommunications Policy, Elsevier, vol. 44(3).
    8. Rabah Arezki & Vianney Dequiedt & Rachel Yuting Fan & Carlo Maria Rossotto, 2021. "Working Paper 352 - Liberalization, Technology Adoption, and Stock Returns: Evidence from Telecom," Working Paper Series 2478, African Development Bank.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:10:y:2020:i:4:p:2158244020980730. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.