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With Friends Like These: The Corporate Response to Fair Trade Coffee

Author

Listed:
  • Mara Fridell

    (Department of Sociology and Anthropology, Ursinus College, Collegeville, PA 19426, mfridell@ursinus.edu)

  • Ian Hudson

    (Department of Economics, University of Manitoba, Winnipeg, Manitoba, Canada R3T 5V5, hudsoni@ms.umanitoba.ca)

  • Mark Hudson

    (Department of Sociology and Anthropology, Ursinus College, Collegeville, PA 19426, mhudson@ursinus.edu)

Abstract

Capitalist agriculture is highly exploitative of both producers and the environment. Fair trade is a movement attempting to mitigate this exploitation, partly by baiting corporate actors into the arena of “ethical production.†In the coffee industry, major corporations are responding by discrediting fair trade and branding themselves as ethical. While falling well short of addressing the real demands of the movement, the proliferation of “ethical†labels resulting from this response threatens to destroy fair trade's own ethical brand.

Suggested Citation

  • Mara Fridell & Ian Hudson & Mark Hudson, 2008. "With Friends Like These: The Corporate Response to Fair Trade Coffee," Review of Radical Political Economics, Union for Radical Political Economics, vol. 40(1), pages 8-34, March.
    • Handle: RePEc:sae:reorpe:v:40:y:2008:i:1:p:8-34
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    Citations

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    Cited by:

    1. Daniel Jaffee & Philip H. Howard, 2016. "Who’s the fairest of them all? The fractured landscape of U.S. fair trade certification," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 33(4), pages 813-826, December.
    2. Balineau, Gaëlle, 2013. "Disentangling the Effects of Fair Trade on the Quality of Malian Cotton," World Development, Elsevier, vol. 44(C), pages 241-255.
    3. Alex Nicholls & Benjamin Huybrechts, 2016. "Sustaining Inter-organizational Relationships Across Institutional Logics and Power Asymmetries: The Case of Fair Trade," Journal of Business Ethics, Springer, vol. 135(4), pages 699-714, June.

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