IDEAS home Printed from https://ideas.repec.org/a/sae/padigm/v24y2020i1p93-108.html
   My bibliography  Save this article

Digitalization: A Strategic Approach for Development of Tourism Industry in India

Author

Listed:
  • Suneel Kumar
  • Shekhar

Abstract

The aim of the present study is to identify the factors that propel tourism industry to opt for digitalization and establish a hierarchical relationship among them. The paper further seeks to address how digitalization impacts various stakeholders in tourism industry. Also, various challenges that are arising in course of digitalization in tourism industry are identified and suggestions have been made to resolve these issues. The study makes use of interpretive structural modelling (ISM) to develop a strategic framework related to digitalization in the industry. MICMAC (cross-impact matrix multiplication applied to classification) analysis is used to identify the nature of the factors identified in the framework developed. The results of strategy adopted conclude that customer demand for digitalization, growing essence of sharing economy and presence of social media are important contributors to the enhancement of digitalization in tourism industry. The study highlights the implications for the strategy makers as the outputs from ISM di-graph will allow them to identify and focus more on factors driving the digitalization system and address the various shortcomings in the process effectively.

Suggested Citation

  • Suneel Kumar & Shekhar, 2020. "Digitalization: A Strategic Approach for Development of Tourism Industry in India," Paradigm, , vol. 24(1), pages 93-108, June.
    • Handle: RePEc:sae:padigm:v:24:y:2020:i:1:p:93-108
    DOI: 10.1177/0971890720914111
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0971890720914111
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0971890720914111?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Papathanassis Alexis, 2017. "R-Tourism: Introducing the Potential Impact of Robotics and Service Automation in Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 211-216, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Arpan Kumar Kar & Shweta Kumari Choudhary & P. Vigneswara Ilavarasan, 2023. "How can we improve tourism service experiences: insights from multi-stakeholders’ interaction," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 50(1), pages 73-89, March.
    2. Zaragoza-Sáez, Patrocinio & Marco-Lajara, Bartolomé & Úbeda-García, Mercedes & Manresa-Marhuenda, Encarnación, 2024. "Exploratory and co-exploratory innovation. The mediating role of digitalization on competitiveness in the hotel industry," Technological Forecasting and Social Change, Elsevier, vol. 199(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ian Sutherland & Youngseok Sim & Seul Ki Lee & Jaemun Byun & Kiattipoom Kiatkawsin, 2020. "Topic Modeling of Online Accommodation Reviews via Latent Dirichlet Allocation," Sustainability, MDPI, vol. 12(5), pages 1-15, February.
    2. Taekyung Kim & Hwirim Jo & Yerin Yhee & Chulmo Koo, 2022. "Robots, artificial intelligence, and service automation (RAISA) in hospitality: sentiment analysis of YouTube streaming data," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 259-275, March.
    3. Kitonsa, H. & Kruglikov, S. V., 2018. "Significance of drone technology for achievement of the United Nations sustainable development goals," R-Economy, Ural Federal University, Graduate School of Economics and Management, vol. 4(3), pages 115-120.
    4. Jinsoo Hwang & Jawad Abbas & Kyuhyeon Joo & Seung-Woo Choo & Sunghyup Sean Hyun, 2022. "The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry," IJERPH, MDPI, vol. 19(6), pages 1-15, March.
    5. Jinsoo Hwang & Kwang-Woo Lee & Dohyung Kim & Insin Kim, 2020. "Robotic Restaurant Marketing Strategies in the Era of the Fourth Industrial Revolution: Focusing on Perceived Innovativeness," Sustainability, MDPI, vol. 12(21), pages 1-18, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:padigm:v:24:y:2020:i:1:p:93-108. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.