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Mode Effects in Assessing Cancer Worry and Risk Perceptions

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  • Alexander Persoskie
  • Bryan Leyva
  • Rebecca A. Ferrer

Abstract

Background . Risk perceptions and worry are important determinants of health behavior. Despite extensive research on these constructs, it is unknown whether people’s self-reports of perceived risk and worry are biased by their concerns about being viewed negatively by others (social desirability). Methods . In this study, we examined whether reports of perceived risk and worry about cancer varied across survey modes differing in the salience of social desirability cues. We used data from the National Cancer Institute’s 2007 Health Information National Trends Survey, which assessed perceived cancer risk and worry in 1 of 2 survey modes: an interviewer-administered telephone survey (higher likelihood of socially desirable responding; n = 3678) and a self-administered mail survey (lower likelihood of socially desirable responding; n = 3445). Data were analyzed by regressing perceived risk and worry on survey mode and demographic factors. Results . Analyses showed no effect of survey mode on cancer risk perceptions ( B = 0.02, P = 0.55, d = 0.02). However, cancer worry was significantly higher in the self-administered mode than in the interviewer-administered mode ( B = 0.24, P

Suggested Citation

  • Alexander Persoskie & Bryan Leyva & Rebecca A. Ferrer, 2014. "Mode Effects in Assessing Cancer Worry and Risk Perceptions," Medical Decision Making, , vol. 34(5), pages 583-589, July.
    • Handle: RePEc:sae:medema:v:34:y:2014:i:5:p:583-589
    DOI: 10.1177/0272989X14527173
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    1. Jennifer A. Heerwig & Brian J. McCabe, 2009. "Education and Social Desirability Bias: The Case of a Black Presidential Candidate," Social Science Quarterly, Southwestern Social Science Association, vol. 90(3), pages 674-686, September.
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