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Anchoring-and-Adjustment Bias in Communication of Disease Risk

Author

Listed:
  • Ibrahim Senay

    (Social and Behavioral Research Branch, National Human Genome Research Institute, National Institutes of Health, Bethesda, Maryland, senay@illinois.edu)

  • Kimberly A. Kaphingst

    (Social and Behavioral Research Branch, National Human Genome Research Institute, National Institutes of Health, Bethesda, Maryland)

Abstract

Over the next decade, advances in genomics will make it increasingly possible to provide patients with personalized, genetic-based risks of common diseases, allowing them the opportunity to take preventive steps through behavioral changes. However, previous research indicates that people may insufficiently adjust their subjective risk to the objective risk value communicated to them by a healthcare provider, a phenomenon called anchoring-and-adjustment bias. In this narrative review, we analyze existing research on how patients process disease-risk information, and the processing biases that may occur, to show that the bias observed in disease-risk communication is potentially malleable to change. We recommend that, to reduce this bias and change patients' misperceptions of disease risk in clinical settings, future studies investigate the effects of forewarning patients about the bias, tailoring risk information to their numeracy level, emphasizing social roles, increasing motivation to form accurate risk perception, and reducing social stigmatization, disease worry and information overload.

Suggested Citation

  • Ibrahim Senay & Kimberly A. Kaphingst, 2009. "Anchoring-and-Adjustment Bias in Communication of Disease Risk," Medical Decision Making, , vol. 29(2), pages 193-201, March.
    • Handle: RePEc:sae:medema:v:29:y:2009:i:2:p:193-201
    DOI: 10.1177/0272989X08327395
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    References listed on IDEAS

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    1. Noel T. Brewer & Gretchen B. Chapman & Janet A. Schwartz & George R. Bergus, 2007. "The Influence of Irrelevant Anchors on the Judgments and Choices of Doctors and Patients," Medical Decision Making, , vol. 27(2), pages 203-211, March.
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    Cited by:

    1. Eric Racine & Sarah Kusch & M. Ariel Cascio & Aline Bogossian, 2021. "Making autonomy an instrument: a pragmatist account of contextualized autonomy," Palgrave Communications, Palgrave Macmillan, vol. 8(1), pages 1-15, December.
    2. Lijie Shan & Shusai Wang & Linhai Wu & Fu-Sheng Tsai, 2019. "Cognitive Biases of Consumers’ Risk Perception of Foodborne Diseases in China: Examining Anchoring Effect," IJERPH, MDPI, vol. 16(13), pages 1-14, June.

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