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The conditions and strategies for success of local currency movements

Author

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  • Seon Mi Kim
  • Benjamin Lough
  • Chi-Fang Wu

Abstract

This study investigates the successful conditions and implementation strategies of local currency movements. Data for this study were collected using semi-structured interviews with six presidents or managers from five separate local currency agencies in the US, Canada, and the UK. Applying a grounded theory approach, this study finds that conditions associated with successful local currency movements include being located in less populated areas, in a small community with comparatively lower levels of household income, and in a community with prior experience with alternative economic movements. Successful implementation strategies include organizational strategies for seeking seed funding and merchant engagement, operational logistics, and communication and marketing skills. Additional leadership strategies comprise leaders’ previous experiences with community projects and their commitment to the community, employing a full-time coordinator, and engaging a group of leaders. Conclusions suggest practical implications to groups that may want to initiate local currency movements in their own communities.

Suggested Citation

  • Seon Mi Kim & Benjamin Lough & Chi-Fang Wu, 2016. "The conditions and strategies for success of local currency movements," Local Economy, London South Bank University, vol. 31(3), pages 344-358, May.
    • Handle: RePEc:sae:loceco:v:31:y:2016:i:3:p:344-358
    DOI: 10.1177/0269094216637332
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    References listed on IDEAS

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