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An Exploration of the Use of Language Training in Exporting Firms

Author

Listed:
  • Sandra MacDonald

    (Research assistant at Nene University College, Northampton)

  • Mark Cook

    (Principal Lecturer in Economics at Nene University College, Northampton)

Abstract

Despite the importance of using foreign languages as a means of increasing competitiveness in overseas markets, there is little empirical data on how firms use languages and access training as part of a competitive strategy. Based on interviews with the owner/managers of 14 firms in Northamptonshire, this paper considers their use of language training. A detailed investigation was carried out of the type of training used in the surveyed firms. Through the use of in-depth interviews, the diverse strategies used by the firms were revealed. The implications for local training providers are also discussed.

Suggested Citation

  • Sandra MacDonald & Mark Cook, 1998. "An Exploration of the Use of Language Training in Exporting Firms," Local Economy, London South Bank University, vol. 13(3), pages 216-227, November.
  • Handle: RePEc:sae:loceco:v:13:y:1998:i:3:p:216-227
    DOI: 10.1080/02690949808726445
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    Cited by:

    1. Golesorkhi, Sougand & Mersland, Roy & Piekkari, Rebecca & Pishchulov, Grigory & Randøy, Trond, 2019. "The effect of language use on the financial performance of microfinance banks: Evidence from cross-border activities in 74 countries," Journal of World Business, Elsevier, vol. 54(3), pages 213-229.

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