IDEAS home Printed from https://ideas.repec.org/a/sae/jousus/v11y2017i2p102-122.html
   My bibliography  Save this article

Decoding Mass Media Techniques and Education for Sustainable Development

Author

Listed:
  • Ioannis P. Kotsalas

    (Ioannis P. Kotsalas is at Laboratory of Environmental Chemistry, Department of Chemistry, National and Kapodistrian University of Athens, Greece. E-mail: ikotsalas@chem.uoa.gr)

  • Anna Antoniou

    (Anna Antoniou is a biostatistician, previously collaborated with Medicine School, National and Kapodistrian University of Athens, Greece. E-mail: antoniouanna@yahoo.gr)

  • Michael Scoullos

    (Michael Scoullos is a Professor, Department of Chemistry, National and Kapodistrian University of Athens, Greece; Director, UNESCO Chair & Network on Management and Education for Sustainable Development in the Mediterranean; Coordinator, Mediterranean Education Initiative for Environment and Sustainability. E-mail: scoullos@chem.uoa.gr)

Abstract

A fundamental objective of environmental education (EE) and education for sustainable development (ESD) is the promotion of critical thinking, through which learners could resist messages (e.g., from TV), leading to unsustainable lifestyles and practices. The analysis of messages from media was used for: identifying influencing techniques; presenting these techniques to secondary school students allowing them to identify the techniques in messages from advertisements and assess their impact. After a very brief educational intervention, 84 per cent of the students were able to identify and decode techniques and make useful reflections. Furthermore, some techniques were tested as potentially useful for enhancing learning and/or environmental-friendly attitudes. The use of advertisement methods in teaching did not facilitate the assimilation of knowledge related to environmental science (chemistry); however, it improved the attitudes towards environmental-friendly and sustainable approaches.

Suggested Citation

  • Ioannis P. Kotsalas & Anna Antoniou & Michael Scoullos, 2017. "Decoding Mass Media Techniques and Education for Sustainable Development," Journal of Education for Sustainable Development, , vol. 11(2), pages 102-122, September.
    • Handle: RePEc:sae:jousus:v:11:y:2017:i:2:p:102-122
    DOI: 10.1177/0973408218761229
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0973408218761229
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0973408218761229?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sonja B. Hofer & Thomas D. Mrsic-Flogel & Tobias Bonhoeffer & Mark Hübener, 2009. "Experience leaves a lasting structural trace in cortical circuits," Nature, Nature, vol. 457(7227), pages 313-317, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sanne Ten Oever & Alexander T. Sack & Carina R. Oehrn & Nikolai Axmacher, 2021. "An engram of intentionally forgotten information," Nature Communications, Nature, vol. 12(1), pages 1-14, December.
    2. Yichen Zhang & Gan He & Lei Ma & Xiaofei Liu & J. J. Johannes Hjorth & Alexander Kozlov & Yutao He & Shenjian Zhang & Jeanette Hellgren Kotaleski & Yonghong Tian & Sten Grillner & Kai Du & Tiejun Huan, 2023. "A GPU-based computational framework that bridges neuron simulation and artificial intelligence," Nature Communications, Nature, vol. 14(1), pages 1-18, December.
    3. Zhiwei Xu & Erez Geron & Luis M. Pérez-Cuesta & Yang Bai & Wen-Biao Gan, 2023. "Generalized extinction of fear memory depends on co-allocation of synaptic plasticity in dendrites," Nature Communications, Nature, vol. 14(1), pages 1-17, December.
    4. Michael Fauth & Florentin Wörgötter & Christian Tetzlaff, 2015. "The Formation of Multi-synaptic Connections by the Interaction of Synaptic and Structural Plasticity and Their Functional Consequences," PLOS Computational Biology, Public Library of Science, vol. 11(1), pages 1-29, January.
    5. Michael Fauth & Florentin Wörgötter & Christian Tetzlaff, 2015. "Formation and Maintenance of Robust Long-Term Information Storage in the Presence of Synaptic Turnover," PLOS Computational Biology, Public Library of Science, vol. 11(12), pages 1-22, December.
    6. Joel Bauer & Uwe Lewin & Elizabeth Herbert & Julijana Gjorgjieva & Carl E. Schoonover & Andrew J. P. Fink & Tobias Rose & Tobias Bonhoeffer & Mark Hübener, 2024. "Sensory experience steers representational drift in mouse visual cortex," Nature Communications, Nature, vol. 15(1), pages 1-13, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jousus:v:11:y:2017:i:2:p:102-122. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.