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How Does the Man-Know-Man Network Culture Influence Transnational Entrepreneurship?

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  • Kingsley C. Njoku
  • Thomas M. Cooney

Abstract

Scholars broadly agree that ethnic network and culture facilitates opportunity formation amongst transnational entrepreneurs (TEs). This article explores shared practices such as cultural values and traditional beliefs in entrepreneurial behaviour to expound how it influences decision-making process amongst TEs. The man-know-man guiding framework is introduced, and scenarios are presented that will allow in-depth understanding regarding how TEs engage in such practices. The article contributes to existing knowledge through the exposition of the new framework for analysing man-know-man network practices and how they influence transnational entrepreneurship. It also presents a novel strategy for building business relationship on quid pro quo conditions.

Suggested Citation

  • Kingsley C. Njoku & Thomas M. Cooney, 2020. "How Does the Man-Know-Man Network Culture Influence Transnational Entrepreneurship?," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 6(1), pages 163-181, January.
    • Handle: RePEc:sae:jouent:v:6:y:2020:i:1:p:163-181
    DOI: 10.1177/2393957519891041
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    References listed on IDEAS

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    2. Pooreum Ryu & Dohyeon Kim, 2020. "Moderating effect of gender on the opportunity recognition and entrepreneurial intention," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(1), pages 725-740, September.

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