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Social Platform: Key to Market Innovation for Indian Artisans—A Case Study of Chanderi Cluster

Author

Listed:
  • Anu Sharma
  • Ashima Tiwari
  • Neha Singh

Abstract

India is a vast country with diverse cultures and crafts. The artisan in this country forms the base of the Indian industry. From the clothes we wear to lifestyle products we use; the artisans play a vital role in our lives. This article talks about the influence of COVID-19 on the Chanderi artisans’ community and how the community survived through pandemic using various digital platforms. The artisans’ behaviour of adapting the new technology for not only selling their products but also to gain knowledge is the core concept of this article.

Suggested Citation

  • Anu Sharma & Ashima Tiwari & Neha Singh, 2024. "Social Platform: Key to Market Innovation for Indian Artisans—A Case Study of Chanderi Cluster," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 10(1), pages 84-96, January.
    • Handle: RePEc:sae:jouent:v:10:y:2024:i:1:p:84-96
    DOI: 10.1177/23939575231210405
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    References listed on IDEAS

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    1. G. Page West III & Charles E. Bamford & Jesse W. Marsden, 2008. "Contrasting Entrepreneurial Economic Development in Emerging Latin American Economies: Applications and Extensions of Resource-Based Theory," Entrepreneurship Theory and Practice, , vol. 32(1), pages 15-36, January.
    2. Marco Bettiol & Valentina Marchi & Eleonora Maria, 2018. "Social Entrepreneurship and Upgrading in Emerging Economies: The Indian Case of Industree and Its Brand Mother Earth," Innovation, Technology, and Knowledge Management, in: Antonio Leal-Millan & Marta Peris-Ortiz & Antonio L. Leal-Rodríguez (ed.), Sustainability in Innovation and Entrepreneurship, chapter 0, pages 103-118, Springer.
    3. Shinozaki, Shigehiro & Rao, Lakshman N., 2021. "COVID-19 Impact on Micro, Small, and Medium-Sized Enterprises under the Lockdown: Evidence from a Rapid Survey in the Philippines," ADBI Working Papers 1216, Asian Development Bank Institute.
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