Reply to the Caves et al. Comment on “Moving the Needle in MMA: On the Marginal Revenue Product of UFC Fightersâ€
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DOI: 10.1177/15270025211067792
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- Zamudio, César, 2016. "Matching with the stars: How brand personality determines celebrity endorsement contract formation," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 409-427.
- Paul Gift, 2020. "Moving the Needle in MMA: On the Marginal Revenue Product of UFC Fighters," Journal of Sports Economics, , vol. 21(2), pages 176-209, February.
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Keywords
antitrust; marginal revenue product; mixed martial arts (MMA); pay-per-view; Ultimate Fighting Championship (UFC);All these keywords.
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